Senior Experience Planning Associate - Paid Media Pro

Hearts & Science; Boston (MA); On-site; USD 40,000 - 75,000; Full time

Job summary

Hearts & Science in Boston is seeking a Senior Associate, Experience Planning to help shape paid media plans and manage client budgets. You will learn client business dynamics, support POVs and develop deep knowledge of media spaces and data tools used for recommendations.

The role emphasizes collaboration across channels, learning the client service aspect of media planning, and contributing to ongoing program management and analytics.

Qualifications

• 2 years of media planning experience.
• Experience managing media programs and responding to client media-related needs.
• Comfort planning across channels and platforms.
• Ready to take on management responsibilities.
• Understanding of key research sources.
• Knowledge of current trends and innovations in media.
• Comfort with data, analytics and measurement.

Responsibilities

• Assists in developing paid media recommendations & POVs to clients.
• Humanizes targets through empathic audience analysis using various tools.
• Manages client budgets through flowcharts, media authorizations and trackers.
• Maintains pulse on competitive intelligence via desktop research tools.
• Pulls projected media plan performance (reach, frequency) using tools.
• Communicates plan changes to expanded internal team.
• Sends meeting recaps; updates client and internal status sheets.

Skills

Media planning

Budget management

Data analytics

Audience analysis

Tools

Desktop research tools

Proprietary/Syndicated tools

Job description

Hearts & Science in Boston is seeking a Senior Associate, Experience Planning to help shape paid media plans and manage client budgets. You will learn client business dynamics, support POVs and develop deep knowledge of media spaces and data tools used for recommendations.

The role emphasizes collaboration across channels, learning the client service aspect of media planning, and contributing to ongoing program management and analytics.