Experience Planning Lead — Media Strategy

Hearts & Science; Atlanta (GA); On-site; USD 50,000 - 95,000; Full time

Job summary

Hearts & Science in Atlanta seeks a Manager, Experience Planning to serve as the day-to-day liaison between the client, vendor partners, and the media community, ensuring that media plans are developed and implemented per brand objectives and guidelines.

You will collaborate with Integrated Planners, Data Science, and partner creative agencies to ensure plans are integrated and fulfill campaign goals, while supervising Associates and Senior Associates.

Qualifications

• 3+ years of cross-channel branding strategy or media/communications experience.
• Strong team management and collaboration skills.
• Knowledge of principles of advertising, marketing and media; basic knowledge of underlying disciplines (psychology, economics, journalism).
• Solid understanding of media types, including Broadcast, Print, Outdoor and Digital.
• Knowledge of the dynamics of media - how each media element performs alone, how they perform together and how they change.
• Understanding of the Investment side of the business and Strategic Business Units’ competencies.
• Interest in the client’s industry and environment.
• Knowledge of syndicated research, ad serving, media billing tools a plus.
• Ability to understand media data sources in terms of measurement, method, and reporting.

Responsibilities

• Supervising and training Associates and Senior Associates on day-to-day activities and all aspects of the planning process, as well as client business and industry.
• Managing the flow of client media-related issues, creating solutions and resolving issues.
• Establishing timetables for development of plans.
• Integrating strategic planning philosophy into communication plan development.
• Helping develop planning objectives and strategies that coincide with the client’s marketing direction.
• Continually seeking a consumer-centric view in all strategic thinking promoting creative, innovative approaches to reach the target consumer.
• Supervising implementation of integrated offerings and tools.
• Identifying opportunities for cross-platform deals when appropriate.
• Providing point-of-view on various media in the marketplace.
• Creating media plan recommendations and alternatives.
• Selecting media vehicles and determine scheduling.
• Analyzing competitive activity in the marketplace.
• Overseeing the execution of and present media plans to clients.
• Gauging media performance to determine the extent to which the original objectives and strategies are met.
• Maintaining budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules.
• Coordinating efforts with the Investment team(s) and creative agencies.
• Studying demographic data and consumer profiles to identify desired target audiences.
• Handling any client requests, e.g., plan or budget changes, providing marketplace information.
• Meeting with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business

Skills

Cross-channel branding

Team management

Advertising & media

Media types

Presentation skills

Job description

Hearts & Science in Atlanta seeks a Manager, Experience Planning to serve as the day-to-day liaison between the client, vendor partners, and the media community, ensuring that media plans are developed and implemented per brand objectives and guidelines.

You will collaborate with Integrated Planners, Data Science, and partner creative agencies to ensure plans are integrated and fulfill campaign goals, while supervising Associates and Senior Associates.