Experience Planning Pro: Media Strategy & Budgets

Hearts & Science; New York (NY); On-site; USD 40,000 - 75,000; Full time

Job summary

Hearts & Science, based in New York, seeks a Senior Associate, Experience Planning to assist in paid media planning and budget management. The role requires strong knowledge of the media landscape and data tools used to form recommendations and POVs, while developing deep client business knowledge over time.

The Senior Associate will support planning across channels, manage budgets, and collaborate with internal teams to communicate plan changes and maintain client-focused insights.

Qualifications

• 2 years of media planning experience.
• Experience managing individual deliverables and supporting media programs.
• Comfort planning across channels and platforms.

Responsibilities

• Assists in developing paid media recommendations and POVs to clients.
• Humanizes targets through audience analysis using various tools to build actionable audience profiles.
• Manages client budgets via flowcharts, approvals, and trackers.
• Maintains competitive intelligence via desktop research and multiple tools.
• Pulls projected media plan performance (reach, frequency) using proprietary/syndicated tools.
• Communicates plan changes to the internal team.
• Sends meeting recaps and updates client/internal status sheets.

Skills

Media planning

Budget management

Data analytics

Client service

Communication

Job description

Hearts & Science, based in New York, seeks a Senior Associate, Experience Planning to assist in paid media planning and budget management. The role requires strong knowledge of the media landscape and data tools used to form recommendations and POVs, while developing deep client business knowledge over time.

The Senior Associate will support planning across channels, manage budgets, and collaborate with internal teams to communicate plan changes and maintain client-focused insights.