Senior Experience Planner, Media Strategy

OMLUS Hearts and Science LLC; United States; On-site; USD 40,000 - 75,000; Full time

Job summary

Hearts & Science in New York is seeking a Senior Associate to provide the client with the most effective media plan recommendations and ensure goals are met. You will act as a day-to-day steward, building in-depth knowledge of the client’s business and executing media requirements accurately.

Responsibilities include developing media plan recommendations, selecting media vehicles, coordinating with internal teams, and analyzing performance to optimize campaigns.

Qualifications

• 1+ year of experience in offline and digital media planning.
• Strong understanding of broadcast, print, outdoor, and digital media types.
• Excellent task management and interpersonal communication.
• Ability to collaborate and work in a team.
• Strong presentation and organizational skills.
• Proficiency in MS Office (Excel, Word, PowerPoint).
• Basic knowledge of 3rd party ad-serving and media tools.

Responsibilities

• Develop media plan recommendations and alternatives.
• Select media vehicles and determine scheduling.
• Create innovative approaches to reach target consumers.
• Analyze competitive activity and measure media performance.
• Coordinate with internal, client, and creative teams for flawless execution.
• Meet with media reps to align ideas with client goals.

Skills

Audience planning

Communication

Presentation skills

Organization

MS Office

MediaTools

Tools

Nielsen Ad Intel

Pathmatics

Comscore

MRI

Job description

Hearts & Science in New York is seeking a Senior Associate to provide the client with the most effective media plan recommendations and ensure goals are met. You will act as a day-to-day steward, building in-depth knowledge of the client’s business and executing media requirements accurately.

Responsibilities include developing media plan recommendations, selecting media vehicles, coordinating with internal teams, and analyzing performance to optimize campaigns.