Senior Paid Media Experience Planner

Hearts United; United States; On-site; USD 70,000 - 90,000; Full time

Job summary

Hearts United is seeking a Senior Associate, Experience Planning to support paid media planning and budget management for client campaigns. The role emphasizes building deep client knowledge and collaborating with teams to develop actionable media directions.

The successful candidate will leverage data-driven insights, maintain strong relationships with clients, and grow into broader management responsibilities within a dynamic media agency environment.

Qualifications

• 2 years of media planning experience
• Experience managing individual deliverables and supporting media programs
• Comfort planning across channels and platforms
• Readiness to learn the client service aspect of media planning
• Strong understanding of media fundamentals and ability to educate others
• Ready to take on management responsibilities
• Understanding of key research sources
• Knowledge of current trends and innovations in media
• Comfort with data, analytics and measurement

Responsibilities

• Assists in developing paid media recommendations and POVs to clients
• Humanizes targets through empathic audience analysis using tools to describe priority audiences
• Manages client budgets through flowcharts, budgets, and trackers
• Maintains pulse on competitive intelligence via research tools
• Pulls projected media plan performance (reach, frequency) using tools
• Communicates plan changes to internal teams
• Sends meeting recaps and updates client status sheets

Skills

Media planning

Budget management

Data analysis

Client service mindset

Communication

Team leadership potential

Job description

Hearts United is seeking a Senior Associate, Experience Planning to support paid media planning and budget management for client campaigns. The role emphasizes building deep client knowledge and collaborating with teams to develop actionable media directions.

The successful candidate will leverage data-driven insights, maintain strong relationships with clients, and grow into broader management responsibilities within a dynamic media agency environment.