Senior Media Planner & Buyer

OMLUS Hearts and Science LLC; United States; Hybrid; USD 40,000 - 75,000; Full time

Job summary

Omnicom Group's Hearts & Science is seeking a Senior Associate in Media Planning and Buying. You will provide the client with the most effective media plan recommendations to meet goals and act as a day-to-day steward for assigned brands, ensuring timely and accurate execution of media requirements.

The role requires experience with offline and digital media planning, knowledge of multiple media types, strong communication, and proficiency in MS Office.

Qualifications

• 1+ year of experience with offline and digital media planning.
• Solid understanding of Broadcast, Print, Outdoor and Digital.
• Strong task management and interpersonal communication.
• Ability to collaborate and work as part of a team.
• Strong presentation and organizational skills.
• Excellent MS Office (Excel, Word, PowerPoint) skills.
• Basic knowledge of 3rd Party AdServing.
• Knowledge of MediaTools, Comscore, MRI, Nielsen Ad Intel and Pathmatics.

Responsibilities

• Participate in an audience-first strategic planning philosophy.
• Seek a consumer-centric view in all strategic thinking.
• Develop and maintain knowledge of clients’ business and media requirements.
• Provide viewpoint on offerings in the marketplace.
• Participate in brainstorming sessions and create plan recommendations.
• Select media vehicles and determine scheduling.
• Investigate creative approaches to reach the target audience.
• Analyze competitive activity and execute the media plan.
• Recommend optimizations after campaign results and measure performance.
• Collaborate with internal, client and creative teams for flawless execution.
• Study demographic data to identify target audiences.
• Meet with media reps to pursue ideas aligned with client business.

Skills

Media planning

Digital planning

Task management

Interpersonal skills

Presentations

Collaboration

Organization

MS Office

AdServing basics

Media tools

Syndicated data

Billing tools

Tools

MediaTools

Comscore

MRI

Nielsen Ad Intel

Pathmatics

Job description

Omnicom Group's Hearts & Science is seeking a Senior Associate in Media Planning and Buying. You will provide the client with the most effective media plan recommendations to meet goals and act as a day-to-day steward for assigned brands, ensuring timely and accurate execution of media requirements.

The role requires experience with offline and digital media planning, knowledge of multiple media types, strong communication, and proficiency in MS Office.