Senior Enterprise PMM — AI-Driven CRM Messaging

Fin; San Francisco (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

Fin, now part of Salesforce, is seeking a Senior Solutions Product Marketing Manager (IC) to own industry and segment messaging for the Enterprise buyer. You will translate audience insight into a bill of materials—web pages, demos, sales decks, plays, and campaign messaging—and partner with sales to capture real requirements.

You’ll collaborate with demand generation to shape campaigns, ensure messaging stays sharp as the product evolves, and help accelerate pipeline by delivering precise,

Qualifications

• 6+ years in product marketing, solutions marketing, or industry/segment marketing at a B2B SaaS company.
• You've built industry or vertical messaging and the assets to support it.
• You've owned Enterprise or segment marketing — including the trust, security, and requirements story that enterprise buyers demand.
• You've partnered closely with demand gen and campaigns — owning the messaging while they own channel and execution — and shipped campaigns that converted.
• You've operated where product ships faster than messaging can keep up, and found a way to move at that pace without losing quality

Responsibilities

• Define industry messaging from our audience cohorts, and build the core bill of materials for priority industries - web landing pages, demos, sales decks, sales plays, and campaign messaging
• Own Enterprise segment product marketing - build the segment messaging and bill of materials (sales deck, web, plays), including the core 'trust' story enterprise buyers need
• Partner with the sales team to understand enterprise customer requirements and feed them back into R&D
• Support campaign messaging and demand gen support - define audience targeting, build the campaign messaging, and co-create campaign journeys with DG and integrated marketing, where you own the messaging and they own channel and execution
• Create frameworks that give reps a sharper way into multi-stakeholder deals - flexing across industries, segments, and personas without losing the platform story
• Test whether messaging is working - through field feedback, conversion signals, and rep confidence - and iterate quickly

Skills

Product marketing

Solutions marketing

Industry messaging

B2B SaaS

Job description

Fin, now part of Salesforce, is seeking a Senior Solutions Product Marketing Manager (IC) to own industry and segment messaging for the Enterprise buyer. You will translate audience insight into a bill of materials—web pages, demos, sales decks, plays, and campaign messaging—and partner with sales to capture real requirements.

You’ll collaborate with demand generation to shape campaigns, ensure messaging stays sharp as the product evolves, and help accelerate pipeline by delivering precise,