Senior Enterprise PMM: AI CX & Trust Messaging

CamWebDir; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Fin, now part of Salesforce, leads AI-driven customer experiences and offers an integrated path for enterprise-grade messaging across campaigns and demand gen. This senior IC role centers on building sharp, industry-specific stories and the core assets that enable field teams to win in market.

You will collaborate with sales and DG to translate audience insights into web pages, decks, plays, and campaigns, driving trusted, enterprise-ready narratives that accelerate pipeline.

Qualifications

• 6+ years in product marketing, solutions marketing, or industry/segment marketing at a B2B SaaS company.
• Built industry or vertical messaging and the assets to support it, and can speak to what landed in market and why.
• Owned Enterprise or segment marketing — including the trust, security, and requirements story that enterprise buyers demand.
• Partnered with demand gen and campaigns — owning the messaging while they own channel and execution — and shipped campaigns that converted.

Responsibilities

• Define industry messaging from our audience cohorts, and build the core bill of materials for priority industries - web landing pages, demos, sales decks, sales plays, and campaign messaging.
• Own Enterprise segment product marketing - build the segment messaging and bill of materials (sales deck, web, plays).
• Partner with the sales team to understand enterprise customer requirements and feed them back into R&D.
• Support campaign messaging and demand gen support - define audience targeting, build the campaign messaging, and co-create campaign journeys with DG and integrated marketing.
• Create frameworks that give reps a sharper way into multi-stakeholder deals, flexing across industries, segments, and personas without losing the platform story.
• Test whether messaging is working - through field feedback, conversion signals, and rep confidence - and iterate quickly

Skills

Product marketing

B2B SaaS

Messaging

Campaigns

Demand generation

Job description

Fin, now part of Salesforce, leads AI-driven customer experiences and offers an integrated path for enterprise-grade messaging across campaigns and demand gen. This senior IC role centers on building sharp, industry-specific stories and the core assets that enable field teams to win in market.

You will collaborate with sales and DG to translate audience insights into web pages, decks, plays, and campaigns, driving trusted, enterprise-ready narratives that accelerate pipeline.