Senior Enterprise Marketing Lead — ABM & Remote

Ladders; United States; Remote; USD 110,000 - 130,000; Full time

Benefits offered by this job

Fully remote

US-based position

Up to 20% travel

Inclusive hiring

Accommodations available

Job summary

Ladders is seeking a Senior Segment Marketing Manager to shape and execute segment marketing strategies for enterprise accounts across North America. This remote role partners with sales and cross-functional teams to deliver personalized programs and messaging that drive engagement and pipeline.

The ideal candidate brings 6+ years in B2B SaaS marketing, strong ABM experience, and hands-on marketing/CRM tool knowledge to connect campaigns to business outcomes.

Qualifications

• 6+ years of B2B marketing experience, preferably in SaaS or enterprise segment marketing.
• Proven track record in developing integrated, multi-channel marketing campaigns.
• Experience with account-based marketing strategies, including personalized programs.
• Strong collaboration skills with enterprise sales teams and cross-functional stakeholders.
• Hands-on experience with marketing and CRM platforms like Salesforce and Marketo.
• Excellent project management and organizational skills, with the ability to adapt in a fast-paced environment.
• Experience in banking, retail, CPG, or software is a plus.

Responsibilities

• Develop and execute integrated marketing plans for North America enterprise accounts
• Create and activate personalized account-based marketing programs and digital campaigns
• Collaborate with the North America enterprise sales team on strategy and messaging
• Lead the strategy and execution of impactful events and tailored experiences
• Develop relevant messaging and sales enablement resources with cross-functional teams
• Ensure cohesive customer journeys by connecting various marketing teams
• Measure campaign effectiveness and optimize strategies based on data insights

Skills

Segment marketing

B2B marketing

SaaS marketing

Account-based marketing

Cross-functional collaboration

Tools

Salesforce

Marketo

Job description

Ladders is seeking a Senior Segment Marketing Manager to shape and execute segment marketing strategies for enterprise accounts across North America. This remote role partners with sales and cross-functional teams to deliver personalized programs and messaging that drive engagement and pipeline.

The ideal candidate brings 6+ years in B2B SaaS marketing, strong ABM experience, and hands-on marketing/CRM tool knowledge to connect campaigns to business outcomes.