Senior Segment Marketing Manager

Ladders; United States; Remote; USD 110,000 - 130,000; Full time

Benefits offered by this job

Fully remote

US-based position

Up to 20% travel

Inclusive hiring

Accommodations available

Job summary

Ladders is seeking a Senior Segment Marketing Manager to shape and execute segment marketing strategies for enterprise accounts across North America. This remote role partners with sales and cross-functional teams to deliver personalized programs and messaging that drive engagement and pipeline.

The ideal candidate brings 6+ years in B2B SaaS marketing, strong ABM experience, and hands-on marketing/CRM tool knowledge to connect campaigns to business outcomes.

Qualifications

• 6+ years of B2B marketing experience, preferably in SaaS or enterprise segment marketing.
• Proven track record in developing integrated, multi-channel marketing campaigns.
• Experience with account-based marketing strategies, including personalized programs.
• Strong collaboration skills with enterprise sales teams and cross-functional stakeholders.
• Hands-on experience with marketing and CRM platforms like Salesforce and Marketo.
• Excellent project management and organizational skills, with the ability to adapt in a fast-paced environment.
• Experience in banking, retail, CPG, or software is a plus.

Responsibilities

• Develop and execute integrated marketing plans for North America enterprise accounts
• Create and activate personalized account-based marketing programs and digital campaigns
• Collaborate with the North America enterprise sales team on strategy and messaging
• Lead the strategy and execution of impactful events and tailored experiences
• Develop relevant messaging and sales enablement resources with cross-functional teams
• Ensure cohesive customer journeys by connecting various marketing teams
• Measure campaign effectiveness and optimize strategies based on data insights

Skills

Segment marketing

B2B marketing

SaaS marketing

Account-based marketing

Cross-functional collaboration

Tools

Salesforce

Marketo

Job description

For our client, we are seeking a Senior Segment Marketing Manager to join the team of a leader in the Information Technology space. This role will shape and execute segment marketing strategies that drive engagement and pipeline for enterprise accounts across North America. You will partner closely with sales, cross-functional marketing teams, and other stakeholders to deliver integrated programs, tailored experiences, and clear messaging that support the full customer journey. The position calls for a data-driven marketer who can connect campaign execution to business outcomes, strengthen account-based marketing efforts, and translate insights into ongoing optimization. Location: Remote

Compensation: $110,000 – $130,000 annually

Responsibilities

• Develop and execute integrated marketing plans for North America enterprise accounts
• Create and activate personalized account-based marketing programs and digital campaigns
• Collaborate with the North America enterprise sales team on strategy and messaging
• Lead the strategy and execution of impactful events and tailored experiences
• Develop relevant messaging and sales enablement resources with cross-functional teams
• Ensure cohesive customer journeys by connecting various marketing teams
• Measure campaign effectiveness and optimize strategies based on data insights

Qualifications

• 6+ years of B2B marketing experience, preferably in SaaS or enterprise segment marketing
• Proven track record in developing integrated, multi-channel marketing campaigns
• Experience with account-based marketing strategies, including personalized programs
• Strong collaboration skills with enterprise sales teams and cross-functional stakeholders
• Hands-on experience with marketing and CRM platforms like Salesforce and Marketo
• Excellent project management and organizational skills, with the ability to adapt in a fast-paced environment
• Experience in banking, retail, CPG, or software is a plus

Benefits

• Fully remote, US-based position with flexible work arrangements
• Opportunity for up to 20% global travel
• Inclusive and accessible hiring process with accommodations available
• Encouragement for diverse candidates to apply, fostering innovation

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.