Senior Enterprise Insights Lead - Remote & AI-Powered

Lumen; Austin (TX); A distancia; USD 116.000 - 155.000; Jornada completa

Descripción de la vacante

Lumen is seeking a Customer Insights Manager to lead the enterprise insights roadmap within Marketing. You will independently partner with external teams to design and execute complex studies that guide marketing, product, operations, and sales in making customer-centric decisions.

The role emphasizes live interviews, quantitative surveys, and advanced analytics to uncover opportunities, measure awareness, and improve the digital experience across B2B segments. This is a remote U.S.

Formación

• Bachelor’s degree in Marketing, Business, Psychology, Statistics, or related field.
• 5-7 years of experience in B2B Customer Insights.
• Experience in the technology/software industry.
• Strong use of statistical methods to identify patterns and opportunities.
• Strong survey design, programming and distribution skills.
• Hands-on experience planning and conducting live customer interviews.
• Proven ability to manage external insights vendors and keep studies on scope, on time, and on budget.
• Ability to turn insights findings into clear stories for executives.

Responsabilidades

• Plan and conduct live customer interviews and translate them into themes and recommendations.
• Analyze data to uncover buying and behavioral patterns and opportunities.
• Design and run survey-based quantitative studies from questionnaire to analysis.
• Lead brand and market insights projects to measure awareness and positioning.
• Test product concepts, offers, and messaging with customer evidence.
• Generate cross-channel digital product insights to improve the customer experience.
• Apply advanced analytics and predictive modeling to inform marketing strategy.
• Manage insights vendors from scoping through delivery.
• Ensure each project meets data governance and privacy standards.

Conocimientos

Survey design

Data analysis

Live interviews

Vendor management

Executive storytelling

Cross-functional collaboration

Educación

Bachelor's degree in Marketing/Business/Psych/Statistics

Master's in MBA/Marketing Analytics (preferred)

Herramientas

Power BI

SQL

Qualtrics

UserTesting

Descripción del empleo

Lumen is seeking a Customer Insights Manager to lead the enterprise insights roadmap within Marketing. You will independently partner with external teams to design and execute complex studies that guide marketing, product, operations, and sales in making customer-centric decisions.

The role emphasizes live interviews, quantitative surveys, and advanced analytics to uncover opportunities, measure awareness, and improve the digital experience across B2B segments. This is a remote U.S.