Senior Enterprise Demand Gen Manager

Academic Key; San Francisco (CA); Hybrid; USD 120.000 - 180.000; Vollzeit

Zusammenfassung

Academic Key is seeking an Enterprise Demand Generation Marketing Manager in San Francisco, with hybrid/remote options in the US. You will own programs across paid media, webinars, ABM, and social, partnering with Sales, Product Marketing, Content and RevOps to turn target accounts into qualified pipeline.

You'll define KPIs, optimize CAC and ROI, and stand up new channels quickly, maintaining strong cross-team collaboration and data-driven decision making.

Qualifikationen

• 3+ years running paid campaigns on LinkedIn, Google or Meta with pipeline results.
• Experience building and scaling webinar programs that convert attendees to pipeline.
• Experience running ABM with Sales, including target account selection and orchestration.

Aufgaben

• Plan, launch and optimize paid campaigns across LinkedIn, Google, Meta and content syndication channels, owning budget pacing, testing and reporting on CAC, pipeline and ROI.
• Run the webinar program end to end: topics, speakers, promotion, production and pipeline follow-up.
• Partner with Sales to define target account lists and build tiered ABM plays across channels.
• Use paid and organic social to reach buyers and generate demand with Content and Creative.
• Define KPIs for each program and collaborate with RevOps on dashboards showing contribution to pipeline and revenue.
• Stand up new channels and programs, test quickly, cut what isn't working and scale what is.

Kenntnisse

LinkedIn ads

Google ads

Meta ads

Webinar campaigns

ABM

Tools

HubSpot

Marketo

Salesforce

Jobbeschreibung

Academic Key is seeking an Enterprise Demand Generation Marketing Manager in San Francisco, with hybrid/remote options in the US. You will own programs across paid media, webinars, ABM, and social, partnering with Sales, Product Marketing, Content and RevOps to turn target accounts into qualified pipeline.

You'll define KPIs, optimize CAC and ROI, and stand up new channels quickly, maintaining strong cross-team collaboration and data-driven decision making.