Remote Enterprise Demand Gen Architect

Runway; United States; Hybrid; USD 100,000 - 180,000; Full time

Job summary

Runway in San Francisco blends art and science to create world models for AI. This Enterprise Demand Generation Marketing Manager role builds and runs programs across paid media, webinars, ABM, and social to fill the pipeline from strategy through launch.

You will partner with Sales, Product Marketing, Content, Design and RevOps to turn target accounts into qualified pipeline, measuring CAC, ROI, and adapting quickly. The role is based in SF with remote candidates in the US.

Qualifications

• 3+ years of hands-on experience running paid campaigns on LinkedIn, Google or Meta.
• Experience building and scaling a webinar program that converts attendees into pipeline.
• Experience running account-based marketing in close partnership with Sales, including account selection, orchestration and measurement.
• Experience marketing to large, complex organizations with long sales cycles and multiple stakeholders.
• Strong analytical skills, comfortable with attribution, funnel metrics and turning data into decisions.
• Working knowledge of marketing automation and CRM tools (HubSpot, Marketo, Salesforce).
• Clear, concise communication and the ability to align multiple teams around a plan.
• Builder mindset: create programs, processes and playbooks from scratch.

Responsibilities

• Plan, launch and optimize paid campaigns across LinkedIn, Google, Meta and content syndication channels, owning budget pacing, testing and reporting on CAC, pipeline and ROI.
• Run the webinar program end to end: pick topics and speakers, drive promotion and production, and manage follow-up through to pipeline conversion.
• Partner with Sales to define target account lists and build tiered account-based marketing plays (1:1, 1:few, 1:many), orchestrating multi-channel touches that drive engagement and meetings.
• Use paid and organic social to reach buyers, amplify campaigns and generate demand, working closely with Content and Creative.
• Define KPIs for each program and collaborate with RevOps on dashboards that show what's contributing to pipeline and revenue.
• Stand up new channels and programs, test quickly, cut what isn't working and scale what is.
• Align daily with Sales, SDRs, Product Marketing, Content, Design and RevOps on targets, messaging and handoffs.

Skills

Paid campaigns

ABM

Social media marketing

Analytics & attribution

CRM/marketing automation

Cross-team collaboration

Strategic planning

Remote collaboration

Tools

HubSpot

Marketo

Salesforce

Job description

Runway in San Francisco blends art and science to create world models for AI. This Enterprise Demand Generation Marketing Manager role builds and runs programs across paid media, webinars, ABM, and social to fill the pipeline from strategy through launch.

You will partner with Sales, Product Marketing, Content, Design and RevOps to turn target accounts into qualified pipeline, measuring CAC, ROI, and adapting quickly. The role is based in SF with remote candidates in the US.