Senior Enterprise Demand Gen Leader

Nautilus Biotechnology; Redwood City (CA); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

401(k) Match

Health Insurance

Paid Parental Leave

Flexible Time Off

Commuter Benefits

Job summary

Replit is seeking a Senior Manager, Demand Generation to scale the enterprise demand generation function. You will design and own ABM programs, campaign strategy, and funnel architecture across the enterprise buyer journey.

You will partner with RevOps, Sales, Product, and Analytics to forecast pipeline, measure ROI, and drive expansion signals from PLG users to enterprise opportunities. This role requires in-office presence in Foster City, CA with a Mon/Wed/Fri requirement.

Qualifications

• 10+ years in demand generation, 5+ years in B2B SaaS enterprise
• Proven pipeline contribution and ROI from demand gen programs
• Deep ABM expertise: selection, multi-channel orchestration, measurement
• Hands-on with marketing tech as strategic user and stakeholder
• Lead management frameworks: scoring, MQL/SQL, funnel optimization

Responsibilities

• Own enterprise pipeline generation through campaign strategy and audience development
• Forecast pipeline targets with leadership and finance; report results in reviews
• Develop lead scoring frameworks and funnel definitions with RevOps
• Design ABM strategies for high-value enterprise accounts and multi-touch campaigns
• Create repeatable campaign playbooks for ABM, content syndication, webinars, and field marketing
• Partner with paid media to ensure campaigns are measured and refined
• Collaborate with Content/Product/Design to evolve assets across buyer journey
• Establish rigorous testing for messaging, CTAs, and landing pages
• Work with Sales/SDR to define ICPs and optimize lead handoff
• Identify expansion signals to convert PLG users into enterprise opportunities
• Collaborate with Product/Analytics on product-qualified lead scoring and routing

Skills

Demand generation strategy

ABM strategy

Campaign management

Analytics

Cross-functional collaboration

Tools

Marketo

HubSpot

Salesforce

6sense

Demandbase

Job description

Replit is seeking a Senior Manager, Demand Generation to scale the enterprise demand generation function. You will design and own ABM programs, campaign strategy, and funnel architecture across the enterprise buyer journey.

You will partner with RevOps, Sales, Product, and Analytics to forecast pipeline, measure ROI, and drive expansion signals from PLG users to enterprise opportunities. This role requires in-office presence in Foster City, CA with a Mon/Wed/Fri requirement.