Senior Email & SMS Marketing Manager - Remote

LifeWay Christian Resources; Nashville (TN); Hybrid; USD 115,000 - 155,000; Full time

Job summary

Lifeway Christian Resources is seeking a Manager, Email & SMS Marketing to lead our email and SMS initiatives, drive strategy, and optimize performance while managing a marketing team. This remote US role includes 2–4 trips annually to Nashville for key gatherings of the team.

You will develop multi-channel campaigns, ensure CAN-SPAM/GDPR/TCPA compliance, and partner with content, design, IT, and marketing stakeholders to deliver measurable results aligned with Lifeway’s mission.

Qualifications

• 7+ years of experience managing email and SMS marketing campaigns using enterprise platforms such as Salesforce Marketing Cloud and SMS/Marketing Automation.
• 3+ years of experience leading a marketing team, including hiring, coaching, and performance management.
• Strong proficiency in HTML, CSS, and dynamic content creation for building on-brand, visually engaging campaigns.
• Strong proficiency in data analysis and reporting, translating campaign metrics into strategic insights.
• Demonstrated expertise in audience segmentation, list management, and email/SMS marketing regulations (CAN-SPAM, GDPR, TCPA).
• Strong project management and cross-functional collaboration skills across complex, multi-layered initiatives.
• Excellent written and verbal communication skills, including experience presenting to senior-level executives.

Responsibilities

• Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work.
• Manages and mentors a team of Email and SMS Marketing Strategists and Specialists.
• Develops and implements a comprehensive email and SMS marketing strategy aligned with Lifeway’s goals.
• Oversees campaign creation and deployment using platforms like Salesforce Marketing Cloud and Attentive.
• Designs advanced audience segmentation strategies for personalized messaging.
• Tracks and analyzes KPIs, driving continuous improvement in campaign performance.
• Ensures compliance with CAN-SPAM, GDPR, and TCPA.
• Collaborates with content, design, IT, and marketing teams to align strategies.
• Optimizes workflows, templates, and automation for timely and high-quality campaigns.
• Explores innovative trends, tools, and techniques to enhance engagement and retention.
• Required travel to Nashville 2-4 times per year

Skills

Email marketing

SMS marketing

Team leadership

HTML/CSS

Data analysis

Audience segmentation

Regulatory compliance

Cross-functional collaboration

Executive communication

Education

Bachelor’s degree Marketing/Communications/related field

Master’s degree

Advanced graduate degree (PhD, etc.)

Tools

Salesforce Marketing Cloud

Attentive

Job description

Lifeway Christian Resources is seeking a Manager, Email & SMS Marketing to lead our email and SMS initiatives, drive strategy, and optimize performance while managing a marketing team. This remote US role includes 2–4 trips annually to Nashville for key gatherings of the team.

You will develop multi-channel campaigns, ensure CAN-SPAM/GDPR/TCPA compliance, and partner with content, design, IT, and marketing stakeholders to deliver measurable results aligned with Lifeway’s mission.