Email & SMS Marketing Lead — Remote

LifeWay Christian Resources; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Lifeway is seeking a Manager, Email & SMS Marketing to lead email and SMS initiatives, driving strategy, execution, and performance while guiding a team of strategists and specialists.

This remote US role requires 7+ years in campaigns, expertise with Salesforce Marketing Cloud and Attentive, strong data analytics, and proven leadership to develop high‑performing programs that engage the Lifeway audience and advance kingdom-focused outcomes.

Qualifications

• 7+ years of experience managing email and SMS marketing campaigns using enterprise platforms such as Salesforce Marketing Cloud and Attentive.
• 3+ years of experience leading a marketing team, including hiring, coaching, and performance management.
• Strong proficiency in HTML, CSS, and dynamic content creation for building on-brand, visually engaging campaigns.
• Strong proficiency in data analysis and reporting, translating campaign metrics into strategic insights.
• Demonstrated expertise in audience segmentation, list management, and email/SMS marketing regulations (CAN-SPAM, GDPR, TCPA).
• Excellent written and verbal communication skills, including experience presenting to senior-level executives.

Responsibilities

• Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
• Manages and mentors a team of Email and SMS Marketing Strategists and Specialists.
• Develops and implements a comprehensive email and SMS marketing strategy aligned with Lifeway’s goals.
• Oversees campaign creation and deployment using platforms like Salesforce Marketing Cloud and Attentive.
• Designs advanced audience segmentation strategies for personalized messaging.
• Tracks and analyzes KPIs, driving continuous improvement in campaign performance.
• Ensures compliance with regulations like CAN-SPAM, GDPR, and TCPA.
• Collaborates with content, design, IT, and marketing teams to align strategies.
• Optimizes workflows, templates, and automation for timely and high-quality campaigns.
• Explores innovative trends, tools, and techniques to enhance engagement and retention.
• Required travel to Nashville 2-4 times per year

Skills

Email marketing

SMS marketing

Salesforce Marketing Cloud

Attentive

Audience segmentation

Data analysis

Leadership

Project management

HTML/CSS

Regulatory compliance

Education

Bachelor’s degree Marketing/Communications

Master’s degree preferred

Tools

Salesforce Marketing Cloud

Attentive

Marketing automation platforms

Job description

Lifeway is seeking a Manager, Email & SMS Marketing to lead email and SMS initiatives, driving strategy, execution, and performance while guiding a team of strategists and specialists.

This remote US role requires 7+ years in campaigns, expertise with Salesforce Marketing Cloud and Attentive, strong data analytics, and proven leadership to develop high‑performing programs that engage the Lifeway audience and advance kingdom-focused outcomes.