Manager, Email & SMS Marketing

LifeWay Christian Resources; Northern (KY); Hybrid; USD 110,000 - 160,000; Full time

Job summary

Lifeway is seeking a Manager, Email & SMS Marketing to lead strategy, execution, and performance across channels. You will manage a team of strategists and specialists, driving data-driven campaigns for engagement and retention.

The role requires 7+ years in email/SMS marketing, strong HTML/CSS skills, and experience with Salesforce Marketing Cloud and Attentive. Remote US work with occasional Nashville travel involved.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field required.
• 7+ years of experience managing email and SMS marketing campaigns.
• 3+ years leading a marketing team.
• Strong proficiency in HTML/CSS for dynamic content.
• Experience with Salesforce Marketing Cloud and Attentive.
• Knowledge of CAN-SPAM, GDPR, and TCPA regulations.

Responsibilities

• Lead and mentor a team of Email and SMS Marketing Strategists and Specialists.
• Develop and implement a comprehensive email and SMS marketing strategy.
• Oversee campaign creation and deployment using Salesforce Marketing Cloud and Attentive.
• Design advanced audience segmentation strategies for personalized messaging.
• Track KPIs and drive continuous improvement in campaign performance.
• Ensure compliance with CAN-SPAM, GDPR, and TCPA.
• Collaborate with content, design, IT, and marketing teams to align strategies.
• Optimize workflows, templates, and automation for timely campaigns.
• Travel to Nashville 2-4 times per year.

Skills

Email marketing

SMS marketing

Team leadership

HTML/CSS

Data analytics

Campaign automation

Regulatory compliance (CAN-SPAM, GDPR,

TCPA

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Communications

Master’s degree preferred

Tools

Salesforce Marketing Cloud

Attentive

Job description

Overview

Lifeway is seeking a Manager, Email & SMS Marketing to lead email and SMS marketing initiatives, driving strategy, execution, and performance optimization while managing a team of strategists and specialists. This role ensures engaging, data-driven communication across channels, fostering brand loyalty and delivering measurable results aligned with Lifeway's mission to serve the church and make disciples.

Why Lifeway?

Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more.If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.

Learn more about our culture at team.lifeway.com/culture-code

This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings. #LI-Remote

Responsibilities

• Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
• Manages and mentors a team of Email and SMS Marketing Strategists and Specialists.
• Develops and implements a comprehensive email and SMS marketing strategy aligned with Lifeway’s goals.
• Oversees campaign creation and deployment using platforms like Salesforce Marketing Cloud and Attentive.
• Designs advanced audience segmentation strategies for personalized messaging.
• Tracks and analyzes KPIs, driving continuous improvement in campaign performance.
• Ensures compliance with regulations like CAN-SPAM, GDPR, and TCPA.
• Collaborates with content, design, IT, and marketing teams to align strategies.
• Optimizes workflows, templates, and automation for timely and high-quality campaigns.
• Explores innovative trends, tools, and techniques to enhance engagement and retention.
• Required travel to Nashville 2-4 times per year

Qualifications

EducationBachelor’s degree Marketing, Communications, or a related field, required

Master’s degree, preferred

Advanced graduate degree (PhD, etc.), not required

Skills, Knowledge, & Experiences, required

• 7+ years of experience managing email and SMS marketing campaigns using enterprise platforms such as Salesforce Marketing Cloud and SMS/Marketing Automation
• 3+ years of experience leading a marketing team, including hiring, coaching, and performance management
• Strong proficiency in HTML, CSS, and dynamic content creation for building on-brand, visually engaging campaigns
• Strong proficiency in data analysis and reporting, translating campaign metrics into strategic insights
• Demonstrated expertise in audience segmentation, list management, and email/SMS marketing regulations (CAN-SPAM, GDPR, TCPA)
• Strong project management and cross-functional collaboration skills across complex, multi-layered initiatives
• Excellent written and verbal communication skills, including experience presenting to senior-level executives

Actively involved in an evangelical Christian church

Skills, Knowledge, & Experiences, preferred

• Knowledge of JavaScript, PHP, SQL, and marketing automation platforms.
• Experience with advanced analytics and direct mail integration.
• Familiarity with standard internet and email technologies and protocols.