Senior Email & SMS Lifecycle Manager

Harley-Davidson Motor Company; Juneau (AK); On-site; USD 114,000 - 171,000; Full time

Job summary

Harley-Davidson Motor Company is seeking a seasoned Email & SMS Manager to lead the North America email and SMS/MMS program. You will own channel strategy, content, segmentation, and lifecycle optimization to drive engagement and commercial outcomes.

The role oversees a high‑performing team, partners with cross‑functional teams, and reports to senior leadership. It requires a data‑driven mindset, strong communication, and experience with ESP and analytics tools.

Qualifications

• 10+ years of relevant experience in related roles.
• Minimum 5 years in a management role.
• Excellent interpersonal and collaboration skills.
• Experience working in agile and lean environments.
• Strong written and verbal communication and team leadership skills.

Responsibilities

• Lead, manage, and develop a team of email and SMS/MMS specialists.
• Set strategic vision and growth roadmap for email and SMS/MMS channels.
• Grow subscriber base and drive leads, sales, and brand loyalty.
• Define content strategies for email and SMS/MMS with internal partners.

Skills

Leadership

Team management

Email & SMS marketing

Analytics

Cross-functional collaboration

Agile/Lean

Communication

Education

Bachelor's Degree in Marketing, Communications, Advertising, Business Administration, or related area

Tools

Adobe Analytics

CRM systems

Email automation tools

Customer Data Platforms

Job description

Harley-Davidson Motor Company is seeking a seasoned Email & SMS Manager to lead the North America email and SMS/MMS program. You will own channel strategy, content, segmentation, and lifecycle optimization to drive engagement and commercial outcomes.

The role oversees a high‑performing team, partners with cross‑functional teams, and reports to senior leadership. It requires a data‑driven mindset, strong communication, and experience with ESP and analytics tools.