Lifecycle Marketing Architect — SMS & Email

Enthusiast Auto Holdings; Georgetown (TX); On-site; USD 110,000 - 170,000; Full time

Job summary

Enthusiast Auto Holdings seeks a Customer Lifecycle Manager to own SMS and Email orchestration across 10+ automotive brands. You will build automated flows, scale SMS adoption, and synchronize channels to maximize lifecycle revenue.

You will report to the Director of Brand and Retention Marketing and operate from our in-office locations, including Georgetown, TX, Carrollton, GA, and Wadsworth, OH. A strong emphasis on data-driven optimization and rapid experimentation is required.

Qualifications

• 4+ years mastering omnichannel retention and lifecycle marketing in a multi-brand ecommerce environment.
• Proven blueprint for scaling SMS programs to drive revenue.
• Enterprise tech stack mastery: Listrak, Klaviyo, Attentive, GA4 and related tools.
• Agile mindset: prioritize speed-to-market and high-converting execution.
• Frequency orchestration and clean attribution to maximize subscriber LTV.

Responsibilities

• SMS Acceleration & Optimization: design and scale our SMS footprint across brands.
• High-Velocity Subscriber Acquisition: deploy cross-channel list growth strategies.
• Technical Flow Autonomy: own end-to-end automated flow logic, triggers, segmentation.
• Cross-Channel Orchestration: build journeys where SMS and Email amplify together.
• Operational Enablement: enable decentralized brand teams to deploy assets quickly.
• Conversational Infrastructure: plan routing and integrations for 2-way SMS with CS teams.

Skills

Omnichannel retention

Lifecycle marketing

SMS marketing

Email marketing

Data analytics

GA4

Listrak

Klaviyo

Attentive

Tools

Listrak

Klaviyo

Attentive

GA4

Job description

Enthusiast Auto Holdings seeks a Customer Lifecycle Manager to own SMS and Email orchestration across 10+ automotive brands. You will build automated flows, scale SMS adoption, and synchronize channels to maximize lifecycle revenue.

You will report to the Director of Brand and Retention Marketing and operate from our in-office locations, including Georgetown, TX, Carrollton, GA, and Wadsworth, OH. A strong emphasis on data-driven optimization and rapid experimentation is required.