SMS & Email Lifecycle Architect

Z1 Motorsports; Carrollton (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

Enthusiast Auto Holdings (EAH) is seeking a Customer Lifecycle Manager to own SMS/Email orchestration across 10+ automotive brands within EAH's Marketing CoE. This role drives automated flows, triggers, and audience segmentation to maximize lifecycle revenue and Customer Lifetime Value.

You will lead the rollout of SMS adoption, design high-performance flows, and collaborate with brand teams to deploy creative assets and video components while maintaining agility and data-driven decision making.

Qualifications

• 4+ years mastering omnichannel retention and customer lifecycle marketing in a multi-brand e-commerce
• Proven track record scaling SMS programs to drive revenue
• Experience with enterprise lifecycle platforms and data analytics tools

Responsibilities

• SMS Acceleration & Optimization: design and scale text marketing across brands using MMS and RCS
• High-Velocity Subscriber Acquisition: deploy cross-channel list growth strategies to scale compliant opt-ins
• Technical Flow Autonomy: own end-to-end automated flow logic, triggers, segmentation, and frequency capping
• Cross-Channel Orchestration: build customer journeys where SMS and Email amplify each other with saturation guards
• Operational Enablement: ensure legacy processes don’t block innovation; enable decentralized brand teams to deploy rich media and interactive assets
• Conversational Infrastructure: evaluate and configure routing and integrations for 2-way SMS with CS teams

Skills

Omnichannel marketing

Lifecycle marketing

SMS marketing

Email marketing

Data analytics

GA4

Tools

Listrak

Klaviyo

Attentive

GA4

Job description

Enthusiast Auto Holdings (EAH) is seeking a Customer Lifecycle Manager to own SMS/Email orchestration across 10+ automotive brands within EAH's Marketing CoE. This role drives automated flows, triggers, and audience segmentation to maximize lifecycle revenue and Customer Lifetime Value.

You will lead the rollout of SMS adoption, design high-performance flows, and collaborate with brand teams to deploy creative assets and video components while maintaining agility and data-driven decision making.