Email & SMS Marketing Manager

Harley-Davidson Motor Company; Juneau (AK); Hybrid; USD 114,000 - 171,000; Full time

Benefits offered by this job

Health insurance

401(k) program

Onsite fitness centers

Job summary

Harley-Davidson Motor Company is seeking an Email & SMS Manager (onsite) in Juneau to lead the Email & SMS/MMS Team across North America. You will own strategy, growth, and engagement of our subscriber base, driving measurable outcomes through personalized lifecycle messaging.

You will set KPIs, manage an operating model, and collaborate with Marketing, Commercial, Product, and Digital teams to plan, execute, and optimize campaigns.

Qualifications

• 10+ years of relevant experience in related roles.
• Minimum 5 years in a management role.
• Experience in agile and lean environments.
• Excellent interpersonal and collaboration skills.
• Proven ability to lead in a highly matrixed organization.

Responsibilities

• Lead, manage, & develop a team of email & SMS/MMS specialists.
• Set the strategic vision and growth roadmap for email and SMS/MMS as high-value owned channels.
• Grow a valuable, engaged subscriber base that converts to leads, sales, and long-term brand loyalty.
• Define and drive content strategies for email and SMS/MMS with internal content partners.
• Own channel KPIs, measurement frameworks, and reporting tied to engagement and outcomes.
• Use post-open and post-click analytics to understand downstream customer behavior.
• Lead customer segmentation, preference management, and data integration strategies.
• Partner with Marketing, Commercial, Product, and Digital teams to plan, execute campaigns.
• Build and maintain channel roadmaps, playbooks, and technical specs.
• Collaborate with platform and technical teams to expand ESP capabilities.
• Manage and evolve agency and vendor partnerships and SOWs.
• Identify opportunities for channel innovation, AI-driven optimization, and automation.
• Drive continual process improvement and executional consistency.
• Communicate performance and insights to leadership.

Skills

Email Marketing

SMS Marketing

Team Leadership

Stakeholder Management

Agile Methods

Data Analytics

Lifecycle Marketing

Audience Segmentation

Education

Bachelor's Degree in Marketing, Communications, Advertising, Business Administration, or related area is preferred

Tools

Adobe Analytics

CRM systems

Customer Data Platform (CDP)

Job description

Harley-Davidson Motor Company is seeking an Email & SMS Manager (onsite) in Juneau to lead the Email & SMS/MMS Team across North America. You will own strategy, growth, and engagement of our subscriber base, driving measurable outcomes through personalized lifecycle messaging.

You will set KPIs, manage an operating model, and collaborate with Marketing, Commercial, Product, and Digital teams to plan, execute, and optimize campaigns.