Lifecycle Marketing Architect — SMS & Email

Evannex; Wadsworth (OH); On-site; USD 70,000 - 95,000; Full time

Job summary

Evannex is seeking a Customer Lifecycle Manager to drive SMS and Email orchestration across multiple automotive brands from its Wadsworth, OH location. This role focuses on creating high-converting customer engagement strategies while ensuring seamless collaboration between SMS and email channels.

The ideal candidate possesses over four years of experience in omnichannel retention strategies and has a proven track record in scaling SMS marketing efforts effectively. A passion for automotive culture is also a plus, making this a unique opportunity to blend marketing expertise with a love for cars.

Qualifications

• 4+ years in omnichannel retention and customer lifecycle marketing.
• Proven experience in scaling SMS programs successfully.
• Expertise in enterprise lifecycle orchestration platforms.

Responsibilities

• Design and scale SMS marketing initiatives.
• Implement cross-channel subscriber growth strategies.
• Build automated flow logic and audience segmentation.

Skills

Omnichannel retention

Customer lifecycle marketing

SMS marketing

Data literacy in GA4

Agile operational mindset

Tools

Listrak

Klaviyo

Attentive

Job description

Evannex is seeking a Customer Lifecycle Manager to drive SMS and Email orchestration across multiple automotive brands from its Wadsworth, OH location. This role focuses on creating high-converting customer engagement strategies while ensuring seamless collaboration between SMS and email channels.

The ideal candidate possesses over four years of experience in omnichannel retention strategies and has a proven track record in scaling SMS marketing efforts effectively. A passion for automotive culture is also a plus, making this a unique opportunity to blend marketing expertise with a love for cars.