Senior DTC Site Merchandiser: Revenue & UX Impact

puma; Boston (MA); On-site; USD 68,000 - 92,000; Full time

Benefits offered by this job

Bonus

Benefits

Job summary

PUMA is seeking a Senior Site Merchandiser for E-Commerce to lead the digital shopping experience and drive revenue across our direct-to-consumer channels. You will partner with Buying, Marketing, and Content teams to optimize product presentation, navigation, and on-site discovery.

You will analyze performance, implement test-and-learn opportunities, and influence UX improvements while maintaining brand consistency across global and local markets.

Qualifications

• Bachelor's degree in Business, Marketing, Merchandising, or related field or equivalent experience.
• 5+ years in e-commerce merchandising, site operations or digital marketing.
• Proven track record of driving conversion and revenue through site merchandising strategies.
• Analytical and data-driven with ability to translate insights into actions.
• Strong multitasking and deadline management in a fast-paced environment.
• Excellent communication and interpersonal skills.
• Proactive in identifying issues and implementing solutions with urgency.
• Passion for improving user experience and exploring new tools and tactics.
• Detail-oriented with accuracy in product presentation and site functionality.
• Solid understanding of e-commerce platforms, CMS, and site search tools.
• Familiarity with online retail best practices, UX principles and digital merchandising trends.

Responsibilities

• Own the end-to-end DTC site merchandising strategy for assigned categories, driving revenue, CVR, AOV and engagement across all digital channels.
• Build and execute data led site merchandising strategies balancing brand storytelling with commercial outcomes across category pages, PLP's and seasonal campaigns.
• Translate trading priorities, inventory positions and customer insights into clear on-site execution plans.
• Partner with Planning, Buying, Content and Marketing to optimize product exposure based on demand, inventory health and timing.
• Lead product ranking, navigation, filtering and cross-sell strategies to improve discoverability and KPI targets.
• Analyze daily and weekly performance trends, identify opportunities and risks, and adjust merchandising strategies.
• Own category-level reporting and communicate results, insights, and actions to stakeholders.
• Lead product recommender strategy, analyze and optimize weekly performance to maximize cross-sell.
• Identify and implement test-and-learn opportunities (A/B tests, new merchandising approaches, UX enhancements).
• Ensure operational excellence with accuracy and speed, especially during peak moments.
• Serve as subject-matter expert for site merchandising best practices, trends, and tools; coach junior merchandisers when needed.
• Collaborate with global and regional teams to adapt strategies to local markets while maintaining brand consistency.
• Troubleshoot and resolve site merchandising related functionality issues with tech teams.
• Champion continuous improvements by identifying gaps and refining workflows.
• Research competitive landscape and industry best practices to inform future strategies.

Skills

Analytical mindset

Communication skills

Multitasking

Detail-oriented

User experience focus

Proactive problem-solving

E-commerce knowledge

Education

Bachelor's degree in Business, Marketing, Merchandising, or related field

Tools

CMS

Site search tools

Job description

PUMA is seeking a Senior Site Merchandiser for E-Commerce to lead the digital shopping experience and drive revenue across our direct-to-consumer channels. You will partner with Buying, Marketing, and Content teams to optimize product presentation, navigation, and on-site discovery.

You will analyze performance, implement test-and-learn opportunities, and influence UX improvements while maintaining brand consistency across global and local markets.