Director, Digital Site Merchandising

Athleta; San Francisco (CA); On-site; USD 159,000 - 206,000; Full time

Benefits offered by this job

Merchandise discount

Paid time off

401(k) plan

Stock purchase plan

Insurance benefits

Job summary

Athleta is seeking a Director of Site Merchandising to lead a best-in-class digital shopping experience across site and app. Translate brand, product and commercial priorities into compelling experiences that drive demand, conversion and long-term engagement.

Build scalable merchandising, leadership and talent development while partnering with Product, Marketing and Technology teams. The role emphasizes customer curiosity, analytical rigor and commercial accountability in a fast-paced ecommerce

Qualifications

• Passion for the customer, product and digital shopping experience.
• Strong commercial and analytical acumen with ability to translate data into actions.
• Proven ability to lead through influence across cross‑functional organizations.
• Fluency with ecommerce analytics, merchandising, experimentation and content platforms.

Responsibilities

• Own the overall Site Merchandising strategy and vision across site and app.
• Drive commercial productivity using insights to identify opportunities and translate them into actions.
• Lead seasonal, promotional and event merchandising strategy to maximize demand and conversion.
• Set the digital product storytelling and prioritization strategy across key franchises and launches.

Job description

Athleta is seeking a Director of Site Merchandising to lead a best-in-class digital shopping experience across site and app. Translate brand, product and commercial priorities into compelling experiences that drive demand, conversion and long-term engagement.

Build scalable merchandising, leadership and talent development while partnering with Product, Marketing and Technology teams. The role emphasizes customer curiosity, analytical rigor and commercial accountability in a fast-paced ecommerce