Brand-Driven Site Merchandising Lead

Athleta; San Francisco (CA); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

Merchandise discount

Volunteer hours (on the clock)

401(k) match

Employee stock purchase plan

Medical, dental, vision

Job summary

Athleta is seeking a Site Merchandising Coordinator to bring brand storytelling to life across our digital channels. You will partner with Digital Merchandising, Website Production, and Marketing to execute category updates and optimize navigation for an inspiring customer experience that supports sales goals.

You will manage product launches, maintain records of cc’s, imagery, copy, and approvals, and continuously optimize the site based on performance data while collaborating with

Qualifications

• Bachelor’s degree or equivalent experience in Marketing, Merchandising, or related field.
• 1–3 years of experience in eCommerce, digital merchandising, or marketing preferred.
• Experience with CMS and analytics tools is a plus.

Responsibilities

• Drive site execution and liaise between Digital Merchandising, Production, and Marketing to deliver a best-in-class online shopping experience.
• Manage the product launch process with accurate cc’s, imagery, copy, and approvals.
• Optimize daily site operations, including sorting, pinning, category setup, and performance-based product ordering.
• Support QA across site, email, and product to ensure optimized customer journeys.
• Support category storytelling by planning seasonal navigation and on-site presentation.
• Monitor competitive activity and trends to inform site strategy and opportunities.
• Collaborate cross-functionally to gather inputs and ensure flawless execution.
• Manage ad-hoc priorities to ensure on-time delivery of site updates.

Skills

Brand storytelling

Cross-functional collaboration

Data-driven decisions

Education

Bachelor’s degree in Marketing

Tools

CMS

Adobe Analytics

Google Analytics

Job description

Athleta is seeking a Site Merchandising Coordinator to bring brand storytelling to life across our digital channels. You will partner with Digital Merchandising, Website Production, and Marketing to execute category updates and optimize navigation for an inspiring customer experience that supports sales goals.

You will manage product launches, maintain records of cc’s, imagery, copy, and approvals, and continuously optimize the site based on performance data while collaborating with