Senior Site Merchandiser DTC E-Commerce

puma; Boston (MA); On-site; USD 68,000 - 92,000; Full time

Benefits offered by this job

Bonus

Benefits

Job summary

PUMA is seeking a Senior Site Merchandiser for E-Commerce to lead the digital shopping experience and drive revenue across our direct-to-consumer channels. You will partner with Buying, Marketing, and Content teams to optimize product presentation, navigation, and on-site discovery.

You will analyze performance, implement test-and-learn opportunities, and influence UX improvements while maintaining brand consistency across global and local markets.

Qualifications

• Bachelor's degree in Business, Marketing, Merchandising, or related field or equivalent experience.
• 5+ years in e-commerce merchandising, site operations or digital marketing.
• Proven track record of driving conversion and revenue through site merchandising strategies.
• Analytical and data-driven with ability to translate insights into actions.
• Strong multitasking and deadline management in a fast-paced environment.
• Excellent communication and interpersonal skills.
• Proactive in identifying issues and implementing solutions with urgency.
• Passion for improving user experience and exploring new tools and tactics.
• Detail-oriented with accuracy in product presentation and site functionality.
• Solid understanding of e-commerce platforms, CMS, and site search tools.
• Familiarity with online retail best practices, UX principles and digital merchandising trends.

Responsibilities

• Own the end-to-end DTC site merchandising strategy for assigned categories, driving revenue, CVR, AOV and engagement across all digital channels.
• Build and execute data led site merchandising strategies balancing brand storytelling with commercial outcomes across category pages, PLP's and seasonal campaigns.
• Translate trading priorities, inventory positions and customer insights into clear on-site execution plans.
• Partner with Planning, Buying, Content and Marketing to optimize product exposure based on demand, inventory health and timing.
• Lead product ranking, navigation, filtering and cross-sell strategies to improve discoverability and KPI targets.
• Analyze daily and weekly performance trends, identify opportunities and risks, and adjust merchandising strategies.
• Own category-level reporting and communicate results, insights, and actions to stakeholders.
• Lead product recommender strategy, analyze and optimize weekly performance to maximize cross-sell.
• Identify and implement test-and-learn opportunities (A/B tests, new merchandising approaches, UX enhancements).
• Ensure operational excellence with accuracy and speed, especially during peak moments.
• Serve as subject-matter expert for site merchandising best practices, trends, and tools; coach junior merchandisers when needed.
• Collaborate with global and regional teams to adapt strategies to local markets while maintaining brand consistency.
• Troubleshoot and resolve site merchandising related functionality issues with tech teams.
• Champion continuous improvements by identifying gaps and refining workflows.
• Research competitive landscape and industry best practices to inform future strategies.

Skills

Analytical mindset

Communication skills

Multitasking

Detail-oriented

User experience focus

Proactive problem-solving

E-commerce knowledge

Education

Bachelor's degree in Business, Marketing, Merchandising, or related field

Tools

CMS

Site search tools

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine.

YOUR MISSION

As a Senior Site Merchandiser for E-Commerce, you'll be at the forefront of creating an exceptional digital shopping experience that drives engagement and conversion. In this role, you'll collaborate across Buying, Marketing, and Content teams to plan and execute seasonal activations, optimize product presentation, and enhance site navigation and search functionality. You'll lead site merchandising strategies, analyze performance to inform data-driven decisions, and ensure flawless execution across digital channels. With a focus on innovation and best practices, you'll influence user experience, implement new tools and features, and continuously refine merchandising tactics to maximize revenue and elevate the brand online. If you're passionate about blending creativity with analytics and thrive in a fast-paced, collaborative environment, this is your opportunity to make a measurable impact.

• Own the end-to-end DTC site merchandising strategy for assigned categories, driving revenue, CVR, AOV and engagement across all digital channels.
• Build and execute data led site merchandising strategies that balance brand storytelling with commercial outcomes across category pages, PLP's and seasonal campaign landing experiences.
• Translate trading priorities, inventory positions and customer insights into clear on-site execution plans that maximize product sell-thru and category effectiveness.
• Partner with Planning, Buying, Content and Marketing teams to optimize product exposure based on demand, inventory health, launch timing and business priorities.
• Lead product ranking, navigation, filtering and cross-sell strategies to improve discoverability and KPI's for assigned categories.
• Analyze daily and weekly performance trends, identify opportunities and risks, and proactively adjust merchandising strategies to hit identified targets.
• Own category-level reporting and performance readouts, clearly communicating results, insights, and recommended actions to direct team or cross-functional stakeholders.
• Lead product recommender strategy. Conduct and present weekly analysis on existing product recommenders, optimize, implement new product recommenders, striving to maximize cross-sell potential.
• Identify and implement test-and-learn opportunities (A/B tests, new merchandising approaches, UX enhancements) to drive incremental growth.
• Ensure operational excellence by maintaining accuracy, quality, and execution speed, particularly during peak trading moments.
• Act as a subject-matter expert for site merchandising best practices, trends, and tools within the e-commerce organization, occasionally coaching junior site merchandisers directly.
• Collaborate with global and regional teams to adapt global strategies to local market needs while maintaining brand consistency.
• Troubleshoot and resolve site merchandising related functionality issues, coordinating with technical teams as needed.
• Champion continuous improvements by identifying gaps and recommending workflow refinements.
• Research competitive landscape and industry best practices to inform future site merchandising strategies.

YOUR TALENT

• Bachelor's degree in Business, Marketing, Merchandising, or related field (or equivalent experience).
• 5+ years of experience in e-commerce merchandising, site operations, or digital marketing.
• Proven track record of driving conversion and revenue through site merchandising strategies.
• Analytical & Data-Driven. Ability to interpret data, identify trends, and translate insights into actionable strategies.
• Skilled at managing multiple priorities and deadlines in a fast-paced environment.
• Excellent communication and interpersonal skills.
• Proactive in identifying issues and implementing solutions with urgency.
• Passion for improving user experience, innovation, and exploring new tools, features, and merchandising tactics.
• Detail-Oriented, strong attention to accuracy in product presentation and site functionality.
• Strong understanding of e-commerce platforms, CMS, and site search tools.
• Familiarity with online retail best practices, UX principles, and digital merchandising trends.

The hiring range base pay for this position is $67,700-$91,900 + Bonus + Benefits

( Benefit Summary Corporate )

Pay may vary depending on job-related knowledge, skills, and experience.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, e