Senior Site Merchandiser DTC E-Commerce

PUMA SE; Somerville (MA); On-site; USD 68,000 - 92,000; Full time

Job summary

PUMA SE in Somerville, MA is seeking a senior merchandiser to own the end-to-end DTC site merchandising strategy across assigned categories. You will drive revenue, CVR and AOV through data-led on-site plans, category page optimizations, and seasonal campaigns.

You will partner with Planning, Buying, Content, and Marketing to optimize product exposure, lead ranking and cross-sell strategies, and translate insights into actionable on-site executions.

Qualifications

• Bachelor's degree in Business, Marketing, Merchandising, or related field.
• 5+ years of experience in e-commerce merchandising or digital marketing.
• Proven track record of driving revenue and CVR through on-site strategies.

Responsibilities

• Own end-to-end DTC site merchandising strategy for assigned categories.
• Build data-led on-site merchandising plans across category pages and landing experiences.
• Analyze performance and adjust strategies to hit targets and improve KPIs.
• Lead product ranking, navigation, and cross-sell initiatives to boost discoverability.
• Collaborate with Planning, Buying, Content, and Marketing to optimize product exposure.

Skills

E-commerce merchandising

Analytical thinking

Data-driven decision making

Cross-functional collaboration

Strong communication

Education

Bachelor's degree in Business/Marketing/Merchandising

Tools

CMS

Site search tools

Web analytics

Job description

E-business / Digital, Somerville, United States of America

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy.

• Own the end-to-end DTC site merchandising strategy for assigned categories, driving revenue, CVR, AOV and engagement across all digital channels.
• Build and execute data led site merchandising strategies that balance brand storytelling with commercial outcomes across category pages, PLP’s and seasonal campaign landing experiences.
• Translate trading priorities, inventory positions and customer insights into clear on-site execution plans that maximize product sell-thru and category effectiveness.
• Partner with Planning, Buying, Content and Marketing teams to optimize product exposure based on demand, inventory health, launch timing and business priorities.
• Lead product ranking, navigation, filtering and cross-sell strategies to improve discoverability and KPI's for assigned categories.
• Analyze daily and weekly performance trends, identify opportunities and risks, and proactively adjust merchandising strategies to hit identified targets.
• Own category-level reporting and performance readouts, clearly communicating results, insights, and recommended actions to direct team or cross-functional stakeholders.
• Lead product recommender strategy. Conduct and present weekly analysis on existing product recommenders, optimize, implement new product recommenders, striving to maximize cross-sell potential.
• Identify and implement test-and-learn opportunities (A/B tests, new merchandising approaches, UX enhancements) to drive incremental growth.
• Ensure operational excellence by maintaining accuracy, quality, and execution speed, particularly during peak trading moments.
• Act as a subject-matter expert for site merchandising best practices, trends, and tools within the e-commerce organization, occasionally coaching junior site merchandisers directly.
• Collaborate with global and regional teams to adapt global strategies to local market needs while maintaining brand consistency.
• Troubleshoot and resolve site merchandising related functionality issues, coordinating with technical teams as needed.
• Champion continuous improvements by identifying gaps and recommending workflow refinements.
• Research competitive landscape and industry best practices to inform future site merchandising strategies.
• Bachelor's degree in Business, Marketing, Merchandising, or related field (or equivalent experience).
• 5+ years of experience in e-commerce merchandising, site operations, or digital marketing.
• Proven track record of driving conversion and revenue through site merchandising strategies.
• Analytical & Data-Driven. Ability to interpret data, identify trends, and translate insights into actionable strategies.
• Skilled at managing multiple priorities and deadlines in a fast-paced environment.
• Excellent communication and interpersonal skills.
• Proactive in identifying issues and implementing solutions with urgency.
• Passion for improving user experience, innovation, and exploring new tools, features, and merchandising tactics.
• Detail-Oriented, strong attention to accuracy in product presentation and site functionality.
• Strong understanding of e-commerce platforms, CMS, and site search tools.
• Familiarity with online retail best practices, UX principles, and digital merchandising trends.

The hiring range base pay for this position is $67,700-$91,900 + Bonus + Benefits

Pay may vary depending on job-related knowledge, skills, and experience.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

The large running presence in Boston drives our passion to be to the Fastest Sports Brand in the World.