Senior Site Merchandising Lead: Customer Journey & Strategy

Athleta; San Francisco (CA); On-site; USD 138,000 - 179,000; Full time

Benefits offered by this job

Merchandise discount

Paid Time Off

Volunteer hours

401(k) matching

Employee stock purchase plan

Medical insurance

Dental insurance

Vision insurance

Life insurance

Job summary

Athleta is seeking a Senior Manager, Site Merchandising to lead cross-site customer journeys and digital merchandising strategy for U.S. and Canada sites. You will shape discovery-to-purchase paths, optimize navigation, landing pages, and recommendations to drive conversion and basket growth.

You will set testing agendas, partner with Studio/Creative for PPOF imagery, and guide a pod-based, cross-functional team to deliver impactful results across Site, Product, Marketing, and Content teams.

Responsibilities

• Lead site merchandising linking & landing strategy with a focus on driving discovery-to-purchase conversion.
• Drive weekly funnel reporting with insights-to-action to optimize the customer journey.
• Own end-to-end Product Photography operations in collaboration with Studio and Creative teams to support conversion.
• Oversee GEO/SEO improvements, outfitting, and key functionality upgrades in partnership with Central org.
• Collaborate on a data-driven roadmap with Innovation Teams to optimize journeys and purchase pathways.
• Establish and execute a test-and-learn agenda to improve conversion and site flow.
• Lead cross-functional pods to ensure seamless execution across Site, Product, and Marketing.
• Provide coaching and development for a team of assistant merchants and coordinators.

Job description

Athleta is seeking a Senior Manager, Site Merchandising to lead cross-site customer journeys and digital merchandising strategy for U.S. and Canada sites. You will shape discovery-to-purchase paths, optimize navigation, landing pages, and recommendations to drive conversion and basket growth.

You will set testing agendas, partner with Studio/Creative for PPOF imagery, and guide a pod-based, cross-functional team to deliver impactful results across Site, Product, Marketing, and Content teams.