Senior Site Merchandiser: Shape Product Discovery & Sales

5.11; Costa Mesa (CA); On-site; USD 85,000 - 100,000; Full time

Job summary

5.11 is seeking a Senior Site Merchandiser to drive commercial performance across our digital storefront. You will translate business priorities, product performance, and customer behavior into onsite merchandising strategies to improve product discoverability, conversion, and revenue.

You’ll lead merchandising and optimization across navigation, search, PLP/PDP optimization, collections, and campaigns, using storytelling and data-driven insights to continually improve customer discovery and

Qualifications

• 5+ years of ecommerce merchandising experience.
• Ability to use analytics, KPI data to drive decisions.
• Strong experience with category merchandising, onsite search, navigation, sorting, PLP/PDP optimization, and product recommendations.
• Deep understanding of ecommerce customer journeys and their impact on discovery and conversions.
• Experience with Adobe Commerce (Magento) or similar platforms.
• Experience with analytics tools such as GA4, Adobe Analytics, or Power BI.

Responsibilities

• Own the merchandising strategy and weekly trading plan for assigned categories, product stories, and customer journeys.
• Analyze sales, conversion, inventory, views, add-to-cart, sell-through, and customer behavior to identify opportunities and take action.
• Develop prioritization strategies for newness, best sellers, inventory depth, promotions, and launches.
• Identify cross-sell, product attachment, and basket-building opportunities to boost AOV.
• Lead product placement, sorting, collections, and onsite merchandising across pages and search.
• Develop and execute merchandising tests across sorting, navigation, and recommendations.

Skills

Ecommerce merchandising

Analytics mindset

Cross-functional collaboration

Digital storytelling

Prioritization

Tools

Adobe Commerce (Magento)

GA4

Adobe Analytics

Power BI

Job description

5.11 is seeking a Senior Site Merchandiser to drive commercial performance across our digital storefront. You will translate business priorities, product performance, and customer behavior into onsite merchandising strategies to improve product discoverability, conversion, and revenue.

You’ll lead merchandising and optimization across navigation, search, PLP/PDP optimization, collections, and campaigns, using storytelling and data-driven insights to continually improve customer discovery and