Senior DTC Site Merchandiser: E-Commerce Growth

PUMA North America, Inc.; Boston (MA); On-site; USD 68,000 - 92,000; Full time

Job summary

PUMA, a global sports brand, is hiring a Senior Site Merchandiser for E-Commerce in Boston. You will own the end-to-end DTC site merchandising strategy, drive revenue and engagement, and collaborate with Planning, Buying, Content, and Marketing to optimize product exposure across digital channels.

You will lead product ranking, navigation, and cross-sell strategies, analyze performance, and propose data-driven improvements. Strong analytical skills and a passion for user experience are essential.

Qualifications

• Bachelor's degree in business, marketing, merchandising or related field.
• 5+ years in e-commerce merchandising, site operations, or digital marketing.
• Proven track record of driving conversion and revenue through site merchandising strategies.
• Analytical, data-driven with excellent communication and multitasking.

Responsibilities

• Own end-to-end DTC site merchandising strategy for assigned categories to drive revenue, CVR, AOV and engagement.
• Build data-led site merchandising plans balancing brand storytelling with commercial outcomes across category pages, PLPs and campaigns.
• Lead product ranking, navigation, filtering and cross-sell strategies to improve discoverability and KPI performance.
• Collaborate with Planning, Buying, Content and Marketing to optimize product exposure based on demand and inventory.
• Analyze daily/weekly performance and adjust merchandising strategies to hit targets.
• Mentor junior site merchandisers and share best practices across teams.

Skills

E-commerce merchandising

Data-driven

Cross-functional collaboration

Analytical thinking

Communication skills

Education

Bachelor's degree in Business, Marketing, Merchandising

Tools

CMS

Site search tools

Job description

PUMA, a global sports brand, is hiring a Senior Site Merchandiser for E-Commerce in Boston. You will own the end-to-end DTC site merchandising strategy, drive revenue and engagement, and collaborate with Planning, Buying, Content, and Marketing to optimize product exposure across digital channels.

You will lead product ranking, navigation, and cross-sell strategies, analyze performance, and propose data-driven improvements. Strong analytical skills and a passion for user experience are essential.