Senior DTC Site Merchandiser: Drive Revenue & UX

PUMA SE; Somerville (MA); On-site; USD 68,000 - 92,000; Full time

Job summary

PUMA SE in Somerville, MA is seeking a senior merchandiser to own the end-to-end DTC site merchandising strategy across assigned categories. You will drive revenue, CVR and AOV through data-led on-site plans, category page optimizations, and seasonal campaigns.

You will partner with Planning, Buying, Content, and Marketing to optimize product exposure, lead ranking and cross-sell strategies, and translate insights into actionable on-site executions.

Qualifications

• Bachelor's degree in Business, Marketing, Merchandising, or related field.
• 5+ years of experience in e-commerce merchandising or digital marketing.
• Proven track record of driving revenue and CVR through on-site strategies.

Responsibilities

• Own end-to-end DTC site merchandising strategy for assigned categories.
• Build data-led on-site merchandising plans across category pages and landing experiences.
• Analyze performance and adjust strategies to hit targets and improve KPIs.
• Lead product ranking, navigation, and cross-sell initiatives to boost discoverability.
• Collaborate with Planning, Buying, Content, and Marketing to optimize product exposure.

Skills

E-commerce merchandising

Analytical thinking

Data-driven decision making

Cross-functional collaboration

Strong communication

Education

Bachelor's degree in Business/Marketing/Merchandising

Tools

CMS

Site search tools

Web analytics

Job description

PUMA SE in Somerville, MA is seeking a senior merchandiser to own the end-to-end DTC site merchandising strategy across assigned categories. You will drive revenue, CVR and AOV through data-led on-site plans, category page optimizations, and seasonal campaigns.

You will partner with Planning, Buying, Content, and Marketing to optimize product exposure, lead ranking and cross-sell strategies, and translate insights into actionable on-site executions.