Senior Dotdigital Email Lead: Lifecycle & Omnichannel

Ebizon; United States; Remote; USD 80,000 - 120,000; Full time

Benefits offered by this job

Flexible working hours

Annual retreats and celebrations

Job summary

EbizON is seeking a Senior Email Marketing Specialist in the United States with 2–6 years of email marketing experience and at least 2 years of Dotdigital expertise. The role focuses on building and optimizing lifecycle campaigns, omnichannel journeys, segmentation, and data-driven reporting for B2C & B2B brands to drive revenue.

You will lead strategy, execution, and analytics across Email, SMS, Web Push, and WhatsApp, collaborating with design, content, and development teams, and mentoring

Qualifications

• 5–6 years in email marketing.
• Minimum 2 years dedicated Dotdigital experience.
• Strong automation, segmentation & personalization skills.
• Good understanding of ecommerce or B2B journeys.
• Basic–intermediate HTML email editing.
• Solid grasp of deliverability and performance analytics.

Responsibilities

• Build and optimize lifecycle journeys: welcome, retention, re‑engagement, post‑purchase, loyalty.
• Create omnichannel strategies across Email, SMS, Web Push & WhatsApp.
• Own the lifecycle roadmap for assigned brands.
• Build, test, and launch campaigns and automated flows.
• Use dynamic personalization, segmentation, and scoring.
• Maintain campaign calendars and run A/B tests.
• Work with integrations (Shopify/Magento/BigCommerce/CRM/APIs).
• Track performance: OR, CTR, CVR, revenue attribution, ROI.
• Deliver performance insights and recommendations.
• Mentor junior team members and participate in client calls.

Skills

Automation

Segmentation

Personalization

Tools

Dotdigital

Klaviyo

Mailchimp

HubSpot

Job description

EbizON is seeking a Senior Email Marketing Specialist in the United States with 2–6 years of email marketing experience and at least 2 years of Dotdigital expertise. The role focuses on building and optimizing lifecycle campaigns, omnichannel journeys, segmentation, and data-driven reporting for B2C & B2B brands to drive revenue.

You will lead strategy, execution, and analytics across Email, SMS, Web Push, and WhatsApp, collaborating with design, content, and development teams, and mentoring