Senior Dotdigital Email Marketing Specialist

Ebizon; United States; Remote; USD 100.000 - 140.000; Vollzeit

Benefits dieser Stelle

Flexible working hours

Global client exposure

Retreats & celebrations

Zusammenfassung

EbizON is seeking a Senior Email Marketing Specialist to lead data-driven lifecycle campaigns for B2C & B2B brands. You will own automation programs, segmentation, and reporting with a strong emphasis on Dotdigital expertise.

You will collaborate with design, content, and development teams, mentor junior members, and drive revenue through omnichannel email strategies, analytics, and platform integrations including Shopify/Magento/BigCommerce.

Qualifikationen

• 5-6 years in email marketing.
• Minimum 2 years dedicated Dotdigital experience.
• Strong automation, segmentation & personalization skills.
• Good understanding of eCommerce or B2B journeys.
• Basic-intermediate HTML email editing.
• Solid grasp of deliverability and performance analytics.

Aufgaben

• Build and optimize lifecycle journeys: welcome, retention, re-engagement, post-purchase, loyalty.
• Create omnichannel strategies across Email, SMS, Web Push & WhatsApp.
• Own the lifecycle roadmap for assigned brands.
• Build, test, and launch campaigns and automated flows.
• Use dynamic personalization, segmentation, and scoring.
• Maintain campaign calendars and run A/B tests.
• Use Dotdigital’s RFM models, segment builder, and data syncing.
• Work with integrations (Shopify/Magento/BigCommerce/CRM/APIs).
• Maintain list hygiene and deliverability best practices.
• Track performance: OR, CTR, CVR, revenue attribution, ROI.
• Improve inbox placement & sender reputation.
• Deliver performance insights and recommendations.
• Work with design, content, and development teams.
• Mentor junior team members.
• Participate in client calls and strategy reviews.

Kenntnisse

Email marketing

Automation

Segmentation

Data analytics

Deliverability

Tools

Dotdigital

Shopify

Magento

BigCommerce

Jobbeschreibung

EbizON is seeking a Senior Email Marketing Specialist to lead data-driven lifecycle campaigns for B2C & B2B brands. You will own automation programs, segmentation, and reporting with a strong emphasis on Dotdigital expertise.

You will collaborate with design, content, and development teams, mentor junior members, and drive revenue through omnichannel email strategies, analytics, and platform integrations including Shopify/Magento/BigCommerce.