Senior Digital Marketing Lead: Growth & Analytics

The Word & Brown Companies; Orange (CA); Presencial; USD 90 000 - 120 000; Tempo integral

Resumo da oferta

The Word & Brown Companies seek a Senior Digital Marketing Specialist to lead cross-channel initiatives, including email campaigns, website content, social media, and analytics. The role emphasizes collaboration with UI/UX and digital teams to improve site performance.

Applicants should have 5+ years in HTML email coding, web content/SEO experience, and familiarity with CMS tools like WordPress. Proficiency with major design tools and social platforms is valued.

Qualificações

• Proven 5+ years coding HTML emails for marketing platforms.
• 5+ years editing web content, SEO, or website production.
• Experience with social media tools (Sprout Social, HootSuite, Radian6) and CMS.
• Strong knowledge of CMS/web platforms and analytics.
• Experience with paid search, display advertising or content marketing.

Responsabilidades

• Execute email marketing campaigns to improve open rates and engagement.
• Develop and approve content for web maintenance projects and campaigns.
• Update website assets using WordPress and related CMS tools.
• Code/edit email assets using Photoshop and Dreamweaver for deployment.
• Prepare analytics reports highlighting KPI performance and channels.

Conhecimentos

HTML email coding

Web content editing

SEO

Paid search advertising

Display advertising

Content marketing

Social media management

CMS

Team collaboration

Microsoft Office

Formação académica

BS or BA in marketing/communications/journalism or related field

Ferramentas

Exact Target

StrongView

VerticalResponse

iContact

WordPress

Adobe Photoshop

Dreamweaver

Sprout Social

HootSuite

Radian6

Descrição da oferta de emprego

The Word & Brown Companies seek a Senior Digital Marketing Specialist to lead cross-channel initiatives, including email campaigns, website content, social media, and analytics. The role emphasizes collaboration with UI/UX and digital teams to improve site performance.

Applicants should have 5+ years in HTML email coding, web content/SEO experience, and familiarity with CMS tools like WordPress. Proficiency with major design tools and social platforms is valued.