Omnichannel CRM Lead: Lifecycle & Retention

nimble; Costa Mesa (CA); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

401(k)

Paid time off

Health Insurance

Dental Insurance

Vision Insurance

Flexible schedule

Parental leave

Employee discount

Job summary

nimble is hiring an Omnichannel CRM Specialist to own daily production, execution, and optimization of email, SMS, and lifecycle campaigns. You will design cross-channel journeys, manage audience segmentation, and stand up retention infrastructure that scales with the business.

The role partnerships span product, ecommerce, and retail marketing leadership to shape how data informs engagement, retention, and growth across DTC, marketplaces, and physical stores.

Qualifications

• 5 years of experience in CRM and lifecycle marketing, ideally in a consumer-packaged goods (CPG) or omnichannel retail brand.
• Proven experience standing up, structuring, or significantly optimizing an enterprise-grade retention/CRM function from scratch.
• Deep experience with e-commerce platforms (Shopify Plus preferred) and marketing automation ecosystems (Klaviyo, Attentive, or similar).
• Demonstrated ownership of complex audience segmentation, data mapping, and cross-channel campaign orchestration (B&M Digital Marketplaces).
• Strong written communicator with a track record of authoring promotional copy, behavioral workflows, and internal strategic playbooks.

Responsibilities

• Own the full customer lifecycle experience across email, SMS, push notifications, and loyalty channels.
• Build, test, and optimize automated lifecycle flows (welcome series, post-purchase education, replenishment triggers, win-backs, and rewards).
• Create innovative strategies that drive brick-and-mortar retail shoppers into our digital ecosystem (and vice versa) utilizing QR codes, receipt scanning, and localized offers.
• Develop compliant, creative retention mechanics to capture and nurture marketplace customers (Amazon, TikTok Shop, etc.) into our owned direct channels.
• Manage the end-to-end execution of calendar-based Email and SMS campaigns—including copy briefing, template building, audience selection, deployment, and QA.
• Hold the bar on send accuracy, brand alignment, deliverability, and conversion rates across all marketing platforms.
• Author and maintain a living “CRM Playbook” documenting our brand’s tone, messaging guidelines, coupon/offer governance, and broadcast schedules.

Skills

CRM strategy

Lifecycle marketing

Data analysis

Audience segmentation

Written communication

Tools

Shopify Plus

Klaviyo

Attentive

Job description

nimble is hiring an Omnichannel CRM Specialist to own daily production, execution, and optimization of email, SMS, and lifecycle campaigns. You will design cross-channel journeys, manage audience segmentation, and stand up retention infrastructure that scales with the business.

The role partnerships span product, ecommerce, and retail marketing leadership to shape how data informs engagement, retention, and growth across DTC, marketplaces, and physical stores.