Senior Digital Marketing & Email Experience Lead

Cooley LLP; California; Hybrid; USD 93,000 - 135,000; Full time

Benefits offered by this job

Medical benefits

Paid time off

Parental leave

Job summary

Cooley LLP in the United States is seeking a Marketing & Client Development Senior Specialist – Digital Experience, Email to join the Marketing and Client Development team. This role focuses on end-to-end email campaigns, automation, segmentation, and performance reporting across global privacy compliance.

You will work on offshore coordination, dynamic content, testing, and asset management, collaborating with senior managers to drive data-backed growth in a hybrid work environment.

Qualifications

• 4+ years in marketing or business development, preferably in strategy or growth.
• Experience with email campaigns, segmentation, and testing.
• Strong analytical and problem-solving skills.

Responsibilities

• End-to-end campaign execution: build/deploy emails, templates, HTML/text formatting.
• Automation workflow construction to support client journeys.
• Segmentation and list management to target communications.
• QA, deliverability, and compliance with privacy regulations.
• Performance reporting and data-driven optimization.

Skills

CRM/ESP s/MAP s proficiency

Email HTML/CSS

Audience segmentation

Analytical thinking

Education

Bachelor's degree

Tools

MAPs (Marketing Automation Platforms)

CRM systems

Email testing tools

Job description

Cooley LLP in the United States is seeking a Marketing & Client Development Senior Specialist – Digital Experience, Email to join the Marketing and Client Development team. This role focuses on end-to-end email campaigns, automation, segmentation, and performance reporting across global privacy compliance.

You will work on offshore coordination, dynamic content, testing, and asset management, collaborating with senior managers to drive data-backed growth in a hybrid work environment.