Senior Digital Marketing Strategist - Analytics,SEO & Email

Word & Brown Companies; Orange (CA); On-site; USD 95,000 - 130,000; Full time

Job summary

Word & Brown Companies seeks a Senior Digital Marketing Specialist to lead cross-channel campaigns, including email, website updates, SEO, PPC and social media. You will manage WordPress assets, code HTML emails, and produce analytics reports to improve performance.

Responsibilities include content development, creative approvals, campaign deployment via Act-On or iContact, and collaboration with UI/UX and Digital teams to optimize user experience.

Qualifications

• 5+ years of experience coding HTML emails for marketing releases.
• 5+ years of experience with web content editing, SEO, or website production preferred.
• Experience with social media tools (Sprout Social, HootSuite, etc.).
• Knowledge of CMS platforms and analytics reporting.
• Experience managing paid search, display, or content marketing campaigns.

Responsibilities

• Execute and optimize email marketing campaigns to improve open rates and engagement.
• Update website content and assets using WordPress CMS.
• Develop content and coordinate approvals for web maintenance and campaigns.
• Prepare and present digital analytics reports on KPIs and channel performance.
• Manage social media content and utilize marketing automation tools for data-driven campaigns.

Skills

HTML email coding

SEO

Web analytics

Social media management

WordPress CMS

Email campaign optimization

Campaign coordination

Team collaboration

Education

BS or BA in marketing or related field

Tools

Act-On

iContact

Dreamweaver

Adobe Photoshop

Sprout Social

HootSuite

Excel

Job description

Word & Brown Companies seeks a Senior Digital Marketing Specialist to lead cross-channel campaigns, including email, website updates, SEO, PPC and social media. You will manage WordPress assets, code HTML emails, and produce analytics reports to improve performance.

Responsibilities include content development, creative approvals, campaign deployment via Act-On or iContact, and collaboration with UI/UX and Digital teams to optimize user experience.