Senior Director, Web Experience & Growth (Remote/Hybrid)

DeVry Educational Development Corp.; United States; Hybrid; USD 180,000 - 250,000; Full time

Benefits offered by this job

401k match

Tuition assistance

Remote & hybrid options

Health coverage

FSA/HSA

Job summary

DeVry University seeks a strategic, performance-driven leader to direct the digital experience across web product, UX, SEO, and AI-powered discovery, owning the vision, roadmap, and outcomes for DeVry.edu. This senior role will drive a modern, audience-first online experience that accelerates awareness, engagement, and enrollment conversion.

The Sr. Director will partner with Marketing, IT, Enrollment, Analytics, and Academic teams to advance UX, AI search visibility, site performance, and

Qualifications

• 10+ years of experience in digital product leadership across web, UX, SEO, and digital optimization.
• Bachelor’s degree in marketing, business, computer science, digital media, or related field.
• Demonstrated expertise in website strategy, UX optimization, SEO, conversion optimization, and digital transformation.
• Experience with highly regulated industries – EDU preferred.
• Strong understanding of evolving search behaviors, AI-driven discovery, and GEO/AIO concepts.
• Experience leading website modernization initiatives and developing audience-first digital experiences.

Responsibilities

• Define and execute the website product strategy and roadmap focused on engagement, discoverability, usability, and enrollment growth.
• Drive modernization of the university’s web experience using audience insights, experimentation, and emerging technologies.
• Lead ongoing optimization of navigation, information architecture, landing pages, mobile experiences, and conversion pathways.
• Establish scalable experimentation and CRO programs including A/B testing and personalization strategies.
• Develop business cases and prioritization frameworks to guide digital investments and roadmap decisions.
• Provide ongoing reporting and executive-level visibility into roadmap progress and impact.

Skills

Digital product leadership

Web product strategy

SEO optimization

UX optimization

Education

Bachelor’s degree

Tools

Adobe Experience Manager

Google Analytics

SEO platforms

A/B testing tools

Job description

DeVry University seeks a strategic, performance-driven leader to direct the digital experience across web product, UX, SEO, and AI-powered discovery, owning the vision, roadmap, and outcomes for DeVry.edu. This senior role will drive a modern, audience-first online experience that accelerates awareness, engagement, and enrollment conversion.

The Sr. Director will partner with Marketing, IT, Enrollment, Analytics, and Academic teams to advance UX, AI search visibility, site performance, and