Remote Director of Web Experience & Performance

Cengage; Kentucky; Hybrid; USD 138,000 - 221,000; Full time

Benefits offered by this job

Discretionary incentive bonus program

Remote-first culture

Job summary

Cengage is seeking a strategic Director of Web Experience & Performance to lead the vision, strategy, and execution of our web ecosystem as a critical driver of customer engagement, demand generation, brand experience, and business growth. This remote role collaborates with marketing, product, analytics, and operations to drive measurable impact.

The role requires 10+ years in web leadership, expertise in CMS, analytics, SEO, experimentation, personalization, and AI-enabled optimization.

Qualifications

• 10+ years leading web, digital experience, optimization or digital marketing functions.
• Proven track record delivering measurable business outcomes through web optimization.
• Experience with large-scale web transformation, migrations, or consolidations.

Responsibilities

• Define and advance the enterprise web strategy and operating framework.
• Lead an optimization program across customer journeys, content, and conversions.
• Build and lead a global web operations team delivering production excellence.

Skills

Web leadership

Experimentation & AI

Cross-functional collaboration

Tools

CMS

Web analytics

AI technologies

Job description

Cengage is seeking a strategic Director of Web Experience & Performance to lead the vision, strategy, and execution of our web ecosystem as a critical driver of customer engagement, demand generation, brand experience, and business growth. This remote role collaborates with marketing, product, analytics, and operations to drive measurable impact.

The role requires 10+ years in web leadership, expertise in CMS, analytics, SEO, experimentation, personalization, and AI-enabled optimization.