Senior Director, Programmatic B2B

twentysix; El Segundo (CA); On-site; USD 160,000 - 230,000; Full time

Job summary

twentysix is seeking a seasoned Senior Programmatic Strategist to lead B2B demand programs, shaping audience, messaging, and media delivery to meet client objectives and linking programmatic activity to CRM and pipeline metrics.

You will manage a small team, establish scalable best practices, and own relationships with key data/tech partners while contributing to new business and coordinating with paid social, search, and content teams.

Qualifications

• 8+ years hands-on programmatic campaign management.
• Deep understanding of B2B buying journeys and ABM.
• Advanced DSP, data platforms, and CRM integrations.
• Proven ability to tie programmatic metrics to business outcomes.
• Analytical fluency with GA4, Salesforce, HubSpot and attribution tools.
• Executive communication to distill technical details into business insights.
• Collaborative cross-disciplinary work across teams.
• Curiosity about evolving ad tech and privacy trends.

Responsibilities

• Leading B2B programmatic strategy development aligned to client objectives.
• Partnering with analytics to connect programmatic impact to CRM and pipeline metrics.
• Overseeing campaign management and optimization across display, video, native, and ABM-driven programs.
• Managing a team (2+), prioritizing workload and developing staff.
• Establishing scalable best practices for audience segmentation and attribution.
• Owning relationships with data/tech partners (Bombora, 6sense, LiveRamp, LinkedIn, Demandbase).
• Contributing to new business with programmatic POVs, pricing models, and case studies.
• Guiding cross-channel collaboration with paid social, search, and content teams.
• Providing thought leadership on trends, privacy, and audience intelligence.
• Ensuring budgeting, pacing, forecasting, and quarterly business reviews.
• Serving as escalation point for performance, strategy, or client-relations issues.
• Representing the agency at B2B industry events and with tech partners.

Skills

Executive communication

Analytical mindset

Cross-functional collaboration

Strategic thinking

B2B demand generation

Mentoring

Tools

TTD

DV360

StackAdapt

GA4

Salesforce

HubSpot

LiveRamp

Job description

You Will Be

• Leading B2B programmatic strategy development, aligning audience, messaging, and media delivery to client business objectives such as lead quality, account penetration, and sales velocity.

• Partnering with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics (MQLs, SQLs, pipeline velocity, ROI).

• Overseeing campaign management and optimization across display, video, native, and ABM-driven programmatic executions.

• Managing a team (typically 2 or more) with responsibility for workload prioritization, professional development, and operational excellence.

• Establishing scalable best practices for B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution.

• Owning relationships with key B2B data and tech partners (Bombora, 6sense, LiveRamp, LinkedIn, Demandbase, etc.), evaluating and integrating new solutions.

• Contributing to new business efforts - crafting compelling programmatic POVs, pricing models, and case studies that illustrate B2B growth outcomes.

• Guiding cross-channel collaboration with paid social, search, and content teams to create cohesive, full-funnel demand generation programs.

• Providing thought leadership on emerging programmatic trends, privacy developments, and audience strategies relevant to B2B advertisers.

• Ensuring financial discipline through accurate budgeting, pacing, forecasting, and quarterly business reviews for client accounts.

• Serving as an escalation point for performance, strategy, or client relationship issues - balancing strategic counsel with practical, data-driven solutions.

• Representing the agency externally at B2B-focused industry events, conferences, and with tech partners.

You Must Have

• 8+ years of hands-on experience managing programmatic campaigns, ideally with a focus on B2B or enterprise clients in an agency, DSP, or platform environment.

• Deep understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization.

• Advanced expertise with DSPs (TTD, DV360, StackAdapt, etc.), data management platforms, and CRM integrations for audience activation.

• Proven experience tying programmatic metrics to business outcomes (MQL → SQL → Opportunity → Revenue).

• Analytical fluency in using GA4, Salesforce, HubSpot, and other attribution or marketing automation platforms.

• Executive-ready communication skills, capable of distilling technical programmatic details into actionable business insights.

• Ability to collaborate across disciplines—creative, media, strategy, and analytics—to deliver integrated B2B demand programs.

• Innate curiosity and a forward-looking perspective on evolving B2B ad tech, data privacy, and audience intelligence trends.