Senior Director, Paid Social B2B

twentysix; El Segundo (CA); On-site; USD 150,000 - 190,000; Full time

Job summary

twentysix is seeking a senior strategic partner to embed with enterprise clients’ marketing teams, owning the B2B paid social roadmap and translating complex buyer journeys into data-informed campaigns.

You will lead the paid social activation team, develop multi-stage funnel strategies, and collaborate across analytics, paid search, and programmatic leads to generate pipeline and account-based impact. A strong background in LinkedIn, Meta, and CRM integration is required.

Qualifications

• 8+ years of paid social media experience, with B2B or enterprise lead gen focus.
• Proven ability to build full-funnel B2B programs that drive pipeline and metrics.
• 2+ years of leadership managing social/media professionals.
• Deep knowledge of LinkedIn Ads, Meta, and B2B platforms for ABM.
• Experience with B2B data ecosystems (Salesforce, HubSpot, GA, etc.).
• Strong creative strategy and testing in professional audiences.
• Working knowledge of Smartly, Google Ads Manager, and automation tools.
• Excellent communication translating insights to C-suite language.
• Bachelor’s degree in Marketing/Business/Analytics; MBA a plus.

Responsibilities

• Own the B2B paid social roadmap and translate complex journeys into campaigns.
• Lead and develop the paid social activation team for client success.
• Guide multi-stage funnel strategies including ABM and retargeting.
• Collaborate with analytics, paid search, and programmatic leads for cohesive demand gen.
• Drive platform innovation across LinkedIn, Meta, Reddit, X, and niche B2B channels.
• Integrate CRM and marketing automation data to measure pipeline impact.
• Mentor team on audience strategy, messaging, and performance analysis.
• Improve onboarding and training for new hires and ensure quality delivery.
• Contribute to B2B pitch strategy, POVs, and competitive analysis.
• Report retention, growth, and cross-sell opportunities to leadership.
• Represent the agency in webinars and industry events as a thought leader.

Skills

Paid social advertising

B2B lead generation

Full-funnel programs

Team leadership

LinkedIn Ads

Meta Ads

Audience segmentation

Lookalike modeling

Account-based marketing

CRM/data ecosystems

Google Analytics

Salesforce

HubSpot

Demandbase

6sense

Creative strategy

Testing frameworks

Smartly

Google Ads Manager

Automation for reporting

Executive communication

Education

Bachelor’s degree in Marketing, Business, Analytics, or related field

Tools

Smartly

Google Ads Manager

Salesforce

HubSpot

Job description

You Will Be

• Serving as a senior strategic partner and embedded extension of the client’s marketing organization, owning the B2B paid social roadmap and translating complex buyer journeys into actionable, data-informed campaign strategies

• Leading and developing the team responsible for the client’s paid social activation and account management, with a focus on career growth, operational excellence, integrated partnership, and client satisfaction

• Guiding multi-stage funnel strategies, including content amplification, gated asset promotion, event campaigns, ABM programs, and retargeting built around CRM and marketing automation integrations.

• Partnering cross-functionally with analytics, paid search, and programmatic leads to deliver cohesive demand generation programs that drive marketing-qualified and sales-qualified leads.

• Driving platform innovation across LinkedIn, Meta, Reddit, X, and niche B2B environments; evaluating opportunities for intent-based targeting, CRM list matching, and firmographic segmentation.

• Elevating measurement frameworks by connecting paid social performance to pipeline and revenue metrics via Salesforce, HubSpot, Marketo, or Pardot integrations.

• Mentoring and upskilling your team on modern B2B best practices — including audience strategy, creative sequencing, messaging frameworks, and performance analysis.

• Refining onboarding and training processes for new hires, ensuring consistent quality in client management and campaign delivery.

• Collaborating with business development to contribute to B2B pitch strategy, POV creation, and competitive analysis for prospective clients.

• Reporting on key performance metrics such as retention, growth, new business, and cross-sell opportunities to senior leadership.

• Serving as a B2B social thought leader, representing the agency in webinars, industry events, and internal enablement sessions.

You Must Have

• 8+ years of experience in paid social media advertising, with significant focus on B2B or lead generation campaigns targeting enterprise or SaaS decision-makers.

• Proven ability to build and optimize full-funnel B2B programs that drive measurable business outcomes (pipeline, MQLs, SQLs, CAC efficiency).

• 2+ years of leadership experience managing and mentoring social or media professionals.

• Deep understanding of LinkedIn Ads, Meta, and other B2B-relevant platforms, including audience segmentation, lookalike modeling, and account-based strategies.

• Experience with B2B data and analytics ecosystems (Google Analytics, Salesforce, HubSpot, Demandbase, 6sense, or similar).

• Strong command of creative strategy and testing frameworks tailored to professional audiences and complex buying committees.

• Working knowledge of Smartly, Google Ads Manager, and advanced automation tools for social optimization and reporting.

• Excellent written and verbal communication skills with the ability to translate platform insights into C-suite business language.

• Bachelor’s degree in Marketing, Business, Analytics, or a related field (MBA or advanced degree a plus)

Nice to Have

• Experience planning media for B2B, SaaS, or financial services brands

• Experience on large, complex accounts with multiple stakeholders and business units