Programmatic Campaign Manager (B2B)

twentysix; El Segundo (CA); On-site; USD 110,000 - 170,000; Full time

Job summary

twentysix is seeking a seasoned programmatic specialist to drive B2B demand across display, video, native, and ABM programs in a fast-paced agency setting.

The role partners analytics, strategy, and data partners to tie campaign performance to CRM metrics and pipeline outcomes, while collaborating with paid social, search, and content teams to deliver cohesive, full-funnel programs.

Qualifications

• 2-3+ years of hands-on experience managing programmatic campaigns, ideally with a focus on B2B or enterprise clients in an agency, DSP, or platform environment.
• Strong understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization.
• Experience working within DSPs (The Trade Desk, DV360, StackAdapt, etc.), ad serving platforms such as Campaign Manager 360 (CM360), data management platforms, and CRM integrations for audience activation.
• Demonstrated ability to analyze programmatic performance and connect campaign metrics to broader business outcomes.
• Working knowledge of B2B analytics and martech ecosystems (Google Analytics, 6sense, Bombora, Demandbase, or similar).
• Strong communication skills with the ability to translate technical programmatic concepts into clear, actionable insights for clients and stakeholders.
• Ability to collaborate effectively across creative, media, strategy, and analytics teams to support integrated B2B demand generation programs.
• A curious, growth-oriented mindset and interest in evolving B2B ad tech, data privacy, and audience intelligence trends.

Responsibilities

• Leading B2B programmatic strategy development, aligning audience, messaging, and media delivery to client objectives such as lead quality and pipeline velocity.
• Partnering with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics like MQLs, SQLs, and ROI.
• Managing campaign execution and optimization across display, video, native, and ABM-driven programmatic programs.
• Contributing to best practices for B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution.
• Collaborating with key B2B data and technology partners (Bombora, 6sense, LiveRamp, LinkedIn, Demandbase, etc.) to maximize platform capabilities.
• Supporting new business efforts by contributing programmatic insights, recommendations, pricing considerations, and case studies that demonstrate B2B growth outcomes.
• Partnering with paid social, search, and content teams to create cohesive, full-funnel demand generation programs.
• Sharing insights on emerging programmatic trends, privacy developments, and audience strategies relevant to B2B advertisers with internal teams and clients.
• Maintaining financial discipline through budgeting, pacing, forecasting, and performance reporting for client accounts.
• Resovling performance, strategy, or client relationship challenges by providing practical, data-driven recommendations and solutions.
• Representing the agency professionally in client meetings, partner conversations, and industry events while building expertise in B2B programmatic space.

Skills

Programmatic campaigns

B2B marketing

Account-based marketing

CRM integrations

Analytics

Cross-functional collaboration

Communication

Growth mindset

Tools

The Trade Desk

DV360

StackAdapt

Campaign Manager 360

Job description

You Will Be

• Leading B2B programmatic strategy development, aligning audience, messaging, and media delivery to client business objectives such as lead quality, account penetration, and sales velocity.

• Partnering with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics (MQLs, SQLs, pipeline velocity, ROI).

• Managing campaign execution and optimization across display, video, native, and ABM-driven programmatic programs.

• Contributing to the development and evolution of best practices for B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution.

• Collaborating with key B2B data and technology partners (Bombora, 6sense, LiveRamp, LinkedIn, Demandbase, etc.) to maximize platform capabilities and evaluate emerging solutions.

• Supporting new business efforts by contributing programmatic insights, recommendations, pricing considerations, and case studies that demonstrate B2B growth outcomes.

• Partnering closely with paid social, search, and content teams to help create cohesive, full-funnel demand generation programs.

• Sharing insights on emerging programmatic trends, privacy developments, and audience strategies relevant to B2B advertisers with both internal teams and clients.

• Maintaining financial discipline through accurate budgeting, pacing, forecasting, and performance reporting for client accounts.

• Resolving performance, strategy, or client relationship challenges by providing practical, data-driven recommendations and solutions.

• Representing the agency professionally in client meetings, partner conversations, and industry events while continuing to build expertise within the B2B programmatic space.

You Must Have

• 2-3+ years of hands-on experience managing programmatic campaigns, ideally with a focus on B2B or enterprise clients in an agency, DSP, or platform environment.

• Strong understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization.

• Experience working within DSPs (The Trade Desk, DV360, StackAdapt, etc.), ad serving platforms such as Campaign Manager 360 (CM360), data management platforms, and CRM integrations for audience activation.

• Demonstrated ability to analyze programmatic performance and connect campaign metrics to broader business outcomes.

• Working knowledge of B2B analytics and martech ecosystems (Google Analytics, 6sense, Bombora, Demandbase, or similar).

• Strong communication skills with the ability to translate technical programmatic concepts into clear, actionable insights for clients and stakeholders.

• Ability to collaborate effectively across creative, media, strategy, and analytics teams to support integrated B2B demand generation programs.

• A curious, growth-oriented mindset and interest in evolving B2B ad tech, data privacy, and audience intelligence trends.

Nice to Have

• Experience supporting SaaS, fintech, adtech, and other B2B technology organizations is a plus

• Experience leveraging AI-powered tools and automation to improve campaign efficiency and performance