Director of Programmatic (B2B)

Wpromote; United States; Presencial; USD 150.000 - 230.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Half-day Fridays

Competitive benefits

401(k) matching

Unlimited PTO

Professional development

Parental leave

Descripción de la vacante

Wpromote is seeking a Director of Programmatic to lead the day-to-day programmatic buying for multiple B2B clients. This role starts as an individual contributor with potential to scale a team as clients grow and needs evolve.

You will define vision and best practices for a growing B2B programmatic group, install scalable operations, and contribute to new business through thought leadership and pitches.

Formación

• 6+ years managing programmatic campaigns, ideally for B2B or enterprise clients.
• Deep understanding of ABM, lead scoring, and funnel optimization.
• Proven ability to tie programmatic metrics to CRM and revenue.
• Executive-level communication to clients and internal teams.

Responsabilidades

• Lead B2B programmatic strategy aligning audience and media to client objectives.
• Own client relationships and delivery of campaigns to drive growth.
• Mentor a growing team and establish scalable best practices.
• Collaborate with analytics, strategy and creative teams.

Conocimientos

Programmatic leadership

B2B marketing

Audience segmentation

Campaign analytics

Staff development

Cross-functional collaboration

Herramientas

GA4

Salesforce

HubSpot

DV360

The Trade Desk

StackAdapt

CRM integrations

Descripción del empleo

• We are looking for a Director, Programmatic to oversee day-to-day operations and manage the programmatic buying division of multiple B2B clients!
• This role begins as an individual contributor with the opportunity to build and scale a team over time
• You’ll help define the vision, structure, and best practices for a growing B2B programmatic group as new clients and business needs expand
• You’ll install best-in-class operational practices tailored to B2B buying cycles, enterprise-level audience segmentation, and multi-stakeholder decision journeys
• You’ll also contribute to business development efforts, helping win new B2B clients through thought leadership and pitch participation
• The Director is expected to be pivotal in the onboarding of new advertisers and recovering good standing with difficult accounts
• The role includes internal and external Programmatic education on Capabilities and New Ad Tech Tools
• You’ll be responsible for owning the business relationship with your client(s), agency, and team, in addition to ensuring the successful delivery of programmatic campaigns
• In the role, you will be fostering strong relationships with respective digital agency counterparts, clients and external partners
• In addition, you will be expected to be the team’s source of expertise and point of escalation for all aspects of a campaign’s execution including implementation, optimization and inventory and audience strategy
• Leading B2B programmatic strategy development, aligning audience, messaging, and media delivery to client business objectives such as lead quality, account penetration, and sales velocity
• Partnering with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics (MQLs, SQLs, pipeline velocity, ROI)
• Overseeing campaign management and optimization across display, video, native, and ABM-driven programmatic executions
• Managing a team (typically 2 or more) with responsibility for workload prioritization, professional development, and operational excellence
• Establishing scalable best practices for B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution
• Owning relationships with key B2B data and tech partners (Bombora, 6sense, LiveRamp, LinkedIn, Demandbase, etc.), evaluating and integrating new solutions
• Contributing to new business efforts - crafting compelling programmatic POVs, pricing models, and case studies that illustrate B2B growth outcomes
• Guiding cross-channel collaboration with paid social, search, and content teams to create cohesive, full-funnel demand generation programs
• Providing thought leadership on emerging programmatic trends, privacy developments, and audience strategies relevant to B2B advertisers
• Ensuring financial discipline through accurate budgeting, pacing, forecasting, and quarterly business reviews for client accounts
• Serving as an escalation point for performance, strategy, or client relationship issues - balancing strategic counsel with practical, data-driven solutions
• Representing the agency externally at B2B-focused industry events, conferences, and with tech partners

Benefits

• Half-day Fridays every Friday
• 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
• 401(k) with company matching
• Free, confidential Employee Assistance Program
• Free weekly virtual workout classes
• 100% paid parental leave policy for birth, adoption, and foster placement
• Medical and dependent care FSAs
• LinkedIn learning and access to internal training and development
• Unlimited PTO
• Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
• Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
• Wprotege mentorship program

Ability to collaborate across disciplines—creative, media, strategy, and analytics—to deliver integrated B2B demand programsProven experience tying programmatic metrics to business outcomes (MQL → SQL → Opportunity → Revenue)Analytical fluency in using GA4, Salesforce, HubSpot, and other attribution or marketing automation platformsExecutive-ready communication skills, capable of distilling technical programmatic details into actionable business insightsDeep understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimizationAdvanced expertise with DSPs (TTD, DV360, StackAdapt, etc.), data management platforms, and CRM integrations for audience activationInnate curiosity and a forward-looking perspective on evolving B2B ad tech, data privacy, and audience intelligence trends6+ years of hands-on experience managing programmatic campaigns, ideally with a focus on B2B or enterprise clients in an agency, DSP, or platform environment