Senior Client Services B2B Director

Wpromote; United States; On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Half-day Fridays

Multiple medical plans

401(k) with company matching

Parental leave

LinkedIn learning

Unlimited PTO

Mentorship program

Job summary

Wpromote seeks a Senior Director, Client Strategy, B2B to drive enterprise client strategy and senior relationship management. You translate objectives into integrated marketing plans and guide cross-functional teams to connect media and performance with demand generation, pipeline, and revenue goals.

You will own account health, satisfaction, and growth opportunities while partnering with channel, analytics, and RevOps leaders.

Qualifications

• Strong understanding of integrated media strategy across paid channels.
• Proven experience leading complex B2B client relationships and developing integrated marketing strategies tied to business and revenue objectives.
• Proven ability to identify opportunities to strengthen client partnerships, expand account scope, and drive incremental revenue.
• Bachelor’s degree in Marketing, Communications, Business, or equivalent experience.
• Demonstrated ability to lead executive-level client conversations and navigate complex client relationships.
• 4+ years of experience managing and mentoring high-performing teams.
• Experience with ABM platforms and B2B marketing technologies.

Responsibilities

• Lead client strategy and senior relationship management across enterprise B2B accounts.
• Translate client objectives into integrated marketing strategies and guide teams to connect media and performance to demand, pipeline, and revenue.
• Own day-to-day account leadership, client satisfaction, scope delivery, and growth opportunities.
• Partner with channel, analytics, creative, and delivery leaders to align around client priorities.
• Lead executive client engagements, including annual planning, QBRs, and strategic workshops.
• Develop test-and-learn roadmaps and use insights to shape client recommendations.

Skills

Integrated media strategy

B2B client leadership

Executive stakeholder management

Financial acumen

Team mentorship

Performance measurement

CRM/Marketing automation

Education

Bachelor’s degree in Marketing

Tools

Salesforce

HubSpot

6sense

Demandbase

Job description

• As Senior Director, Client Strategy, B2B, you lead client strategy and senior relationship management across a portfolio of complex enterprise B2B accounts
• You translate client business objectives into integrated marketing strategies and guide account teams in connecting media and campaign performance to demand generation, pipeline, and revenue goals
• You own day-to-day account leadership, client satisfaction, delivery against scope, and identification of growth opportunities
• You work closely with channel, analytics, creative, and delivery leaders to keep teams aligned around client priorities
• You partner with the Head of B2B Client Delivery on significant account risks, escalations, staffing needs, and commercial decisions
• You bring strong B2B marketing expertise, executive presence, financial acumen, and the ability to develop high-performing client strategy teams
• Serve as the strategic partner to marketing, sales, and RevOps stakeholders
• Lead executive client engagements, including annual planning, QBRs, strategic workshops, and high-stakes presentations
• Own day-to-day account health, client satisfaction, delivery against scope, and escalation of material risks
• Translate business objectives into integrated B2B marketing strategies aligned to demand generation, target accounts, pipeline, and revenue goals
• Guide account teams in coordinating channel strategies while channel specialists remain accountable for their channel plans and execution
• Develop test-and-learn roadmaps and use performance insights to shape client recommendations
• Partner with analytics and measurement teams to connect marketing activity to lead quality, pipeline opportunities, and revenue where data supports it
• Improve client communication, strategic planning, and business storytelling across the portfolio
• Identify account expansion opportunities and drive those opportunities to close
• Support strong financial and operational management across assigned accounts
• Manage, mentor, and develop Client Strategy team members

Benefits

• Half-day Fridays every Friday
• 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
• 401(k) with company matching
• Free, confidential Employee Assistance Program
• Free weekly virtual workout classes
• 100% paid parental leave policy for birth, adoption, and foster placement
• Medical and dependent care FSAs
• LinkedIn learning and access to internal training and development
• Unlimited PTO
• Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
• Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
• Wprotege mentorship program

Strong understanding of integrated media strategy across paid channels and the ability to guide cross-functional teams toward shared business objectivesProven experience leading complex B2B client relationships and developing integrated marketing strategies tied to business and revenue objectivesProven ability to identify opportunities to strengthen client partnerships, expand account scope, and drive incremental revenueStrong financial acumen, including budget forecasting, revenue management, account growth, and profitability oversightExperience connecting marketing performance to business outcomes, including lead quality, pipeline contribution, opportunity creation, customer acquisition, or revenue growthBachelor’s degree in Marketing, Communications, Business, or equivalent experienceDemonstrated ability to lead executive-level client conversations, influence senior stakeholders, and navigate complex client relationships4+ years of experience managing and mentoring high-performing teamsStrong understanding of B2B demand generation, account-based marketing, audience targeting, and the B2B customer journeyExperience partnering with analytics and measurement teams to evaluate marketing effectiveness and communicate performance in terms of business impactExceptional communication and presentation skills, with the ability to translate complex marketing strategies and performance data into clear, actionable recommendationsStrong organizational leadership skills, with experience balancing strategic direction, client management, and operational execution10+ years of experience in B2B marketing, media strategy, integrated marketing, or client leadership, ideally within an agency environmentExperience working with CRM and marketing automation platforms, such as Salesforce or HubSpot, and collaborating with RevOps teamsExperience supporting enterprise B2B technology, SaaS, or other complex B2B organizationsFamiliarity with ABM platforms and B2B marketing technologies, such as 6sense, Demandbase, or comparable solutionsUnderstanding of B2B measurement frameworks, including multi-touch attribution, pipeline reporting, and revenue attributionExperience supporting new business pitches, strategic proposals, and commercial planningExperience developing integrated strategies across paid media, content, creative, and other demand generation channelsFamiliarity with long B2B sales cycles, buying committees, and multi-stakeholder decision-making processes