Associate Director, B2B Strategy

twentysix; El Segundo (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

twentysix is seeking a seasoned B2B Media Strategy & Execution professional in California to design and lead multi-channel campaigns across Paid Search, Paid Social, and Programmatic. You will align media with ABM goals, optimize budgets, and drive full-funnel ROI while collaborating with creative and client services to tell stories that move opportunities through the pipeline.

We value experience connecting CRM/MAP platforms (Salesforce, HubSpot, Marketo) with media activation, and using

Qualifications

• 6-8 years of hands-on experience planning, activating, and optimizing multi-channel B2B campaigns across Paid Search, Paid Social, and Programmatic.
• Connect full-funnel media strategies to pipeline acceleration, sales velocity, and ROI.
• Working knowledge of GA4 and Adobe Analytics; tagging with GTM or equivalent.
• Hands-on configuration and reporting in CRM/MAP systems (Salesforce, HubSpot, Marketo, Pardot).
• Familiarity with sales engagement tools (Outreach, Salesloft) and sales intelligence (ZoomInfo, Apollo).
• Experience integrating martech/adtech/datat​ech to create go-to-market systems.

Responsibilities

• Lead cross-channel media strategy across Paid Search, Paid Social, Programmatic, SEO, content syndication, and PR.
• Collaborate with creative teams to align messaging with B2B buyer journeys and personas.
• Drive measurement planning using ABM platforms (Demandbase, 6sense) and intent data.
• Partner with Client Services to translate insights into actionable next steps.

Skills

B2B media strategy

Cross-channel media

ABM & intent data

Analytics & optimization

CRM/MAP integration

Storytelling & client reviews

Leadership & mentoring

Tools

GA4

Adobe Analytics

Google Tag Manager

The Trade Desk

DV360

LinkedIn Ads

Google Ads

Meta Ads

SEMrush

Ahrefs

Demandbase

6sense

Job description

You Will Be

Media Strategy & Execution

• Designing integrated B2B go-to-market media strategies that leverage paid, owned, and earned channels to drive measurable pipeline and revenue.

• Leading cross-channel media efforts across Paid Search, Paid Social, Programmatic (Display, Video, OTT, Audio, DOOH), SEO, content syndication, and PR.

• Optimizing media mix, budget allocation, audience segmentation, creative alignment, and measurement plans tied to full-funnel performance-not just top-of-funnel KPIs.

• Developing advanced audience strategies using ABM platforms (e.g., Demandbase, 6sense) and CRM/marketing automation data for precision targeting.

• Championing continuous improvement through structured testing frameworks to validate messaging, audience targeting, and channel mix.

• Partnering with creative teams to align messaging to B2B buyer journeys, industry verticals, and decision-maker personas.

• Leading collaboration of the Wpromote internal channel teams on the execution of strategy

• Partnering with Client Services to develop frameworks for business reviews, leading the storytelling of cross-channel insights

• Providing client and industry-specific thought leadership

• Driving strategic ideation and innovation across your clients and within the organization, facilitating new channel exploration and new partner RFPs

Operational Consulting & Design

• Conducting operational assessments using maturity maps, resource planning models, and digital transformation frameworks to identify gaps and opportunities.

• Advising on martech, adtech, and datatech architecture to ensure optimal integration, efficiency, and ROI.

• Aligning sales and marketing strategies, processes, and KPIs to optimize impression-to-revenue velocity.

• Designing solutions that may also require direct platform execution in CRM and marketing automation systems such as Salesforce, HubSpot, Marketo, Pardot, or Dynamics to implement process improvements, workflows, and integrations.

• Ensuring audience segmentation and messaging alignment that accelerates pipeline movement and deal conversion.

• Leading client performance reviews that combine media insights with operational recommendations, translating results into actionable next steps.

• Serving as a trusted advisor who can bridge campaign-level execution with strategic operational transformation.

• Mentoring team members to strengthen skills in both B2B media strategy and consultative operational design.

You Must Have

B2B Media Strategy & Practitioner Skills

• 6-8 years of hands-on experience planning, activating, and optimizing multi-channel B2B media campaigns across Paid Search, Paid Social, and Programmatic (Display, Video, OTT, Audio, DOOH).

• Proven ability to connect full-funnel media strategies to measurable outcomes including pipeline acceleration, sales velocity, and ROI.

• Practitioner-level working knowledge of:

• Analytics tools: GA4, Adobe Analytics

• Tagging & tracking: Google Tag Manager (GTM) or equivalent

• Ad platforms: DSPs (The Trade Desk, DV360), LinkedIn Ads, Google Ads, Meta Ads, and other social ad platforms

• SEO/content tools: SEMrush, Ahrefs, or equivalent

• Expertise in audience segmentation, creative alignment, and measurement planning using ABM platforms (Demandbase, 6sense) and intent data sources (Bombora, G2, LinkedIn).

• Strong analytical skills to interpret performance data, identify opportunities, and make in-flight optimizations.

• Ability to collaborate with creative teams to ensure messaging aligns with buyer journeys, verticals, and personas.

Operational Consulting & Design Skills

• Deep working knowledge of CRM systems (Salesforce, HubSpot, Microsoft Dynamics) and marketing automation platforms (Marketo, Pardot, HubSpot Marketing Hub), including hands-on configuration, workflow creation, and reporting.

• Experience deploying operational solutions in CRM/MAP systems-such as lead routing, lifecycle stage definitions, scoring models, attribution setup, and dashboard creation.

• Familiarity with sales engagement platforms (Outreach, Salesloft) and sales intelligence tools (ZoomInfo, Apollo).

• Proven ability to assess and improve sales and marketing alignment using structured frameworks like maturity maps, resource planning models, and digital transformation roadmaps.

• Experience integrating martech, adtech, and datatech platforms to create scalable go-to-market systems.

• Ability to manage and execute cross-functional projects involving sales, marketing, and technical teams.

• Strong knowledge on best-in-class B2B measurement models including MTA, MMM and other advanced marketing analytics methodologies.

Nice to Have:

• Experience in B2B SEO and content syndication strategy.

• PR and earned media strategy experience within a B2B context.

• Experience managing marketing to sales handoff optimization and collaborating closely with sales enablement teams

• Certification in leading martech or analytics platforms (e.g., Demandbase, 6sense, Google Analytics 4, Salesforce).