Director, Programmatic B2B

Wpromote; El Segundo (CA); On-site; USD 140,000 - 180,000; Full time

Job summary

Wpromote in El Segundo, CA is seeking a senior programmatic leader to drive B2B demand programs across display, video, native, and ABM initiatives.

You will partner with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics, manage a small team, and establish scalable best practices for audience targeting and attribution. The role requires executive communication and deep DSP expertise (TTD, DV360, StackAdapt) to deliver cohesive cross-channel campaigns.

Qualifications

• 6+ years of hands-on experience managing programmatic campaigns, ideally with a focus on B2B or enterprise clients in an agency, DSP, or platform environment.
• Deep understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization.
• Advanced expertise with DSPs (TTD, DV360, StackAdapt, etc.), data management platforms, and CRM integrations for audience activation.
• Proven experience tying programmatic metrics to business outcomes (MQL → SQL → Opportunity → Revenue).
• Analytical fluency in using GA4, Salesforce, HubSpot, and other attribution or marketing automation platforms.

Responsibilities

• Lead B2B programmatic strategy aligning audience, messaging, and media to client objectives.
• Partner with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics.
• Oversee campaign management and optimization across display, video, native, and ABM-driven programmatic executions.
• Manage a team (2+) with workload prioritization, development, and operational excellence.
• Establish scalable best practices for B2B audience segmentation, targeting, and multi-touch attribution.
• Own relationships with key data and tech partners (Bombora, 6sense, LiveRamp, LinkedIn, Demandbase).
• Contribute to new business efforts with POVs, pricing models, and case studies.
• Guide cross-channel collaboration with paid social, search, and content teams for cohesive demand programs.
• Provide thought leadership on programmatic trends and privacy developments.
• Ensure financial discipline through budgeting, pacing, forecasting, and QBRs.
• Represent the agency externally at B2B events and with tech partners.

Skills

Executive communication

Cross-functional collaboration

Strategic thinking

Analytical mindset

B2B programmatic expertise

Data-driven decision making

Tools

The Trade Desk (TTD)

DV360

StackAdapt

GA4

Salesforce

HubSpot

LiveRamp

Bombora

6sense

Demandbase

LinkedIn

CRM integrations

Job description

You Will Be

• Leading B2B programmatic strategy development, aligning audience, messaging, and media delivery to client business objectives such as lead quality, account penetration, and sales velocity.

• Partnering with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics (MQLs, SQLs, pipeline velocity, ROI).

• Overseeing campaign management and optimization across display, video, native, and ABM-driven programmatic executions.

• Managing a team (typically 2 or more) with responsibility for workload prioritization, professional development, and operational excellence.

• Establishing scalable best practices for B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution.

• Owning relationships with key B2B data and tech partners (Bombora, 6sense, LiveRamp, LinkedIn, Demandbase, etc.), evaluating and integrating new solutions.

• Contributing to new business efforts - crafting compelling programmatic POVs, pricing models, and case studies that illustrate B2B growth outcomes.

• Guiding cross-channel collaboration with paid social, search, and content teams to create cohesive, full-funnel demand generation programs.

• Providing thought leadership on emerging programmatic trends, privacy developments, and audience strategies relevant to B2B advertisers.

• Ensuring financial discipline through accurate budgeting, pacing, forecasting, and quarterly business reviews for client accounts.

• Serving as an escalation point for performance, strategy, or client relationship issues - balancing strategic counsel with practical, data-driven solutions.

• Representing the agency externally at B2B-focused industry events, conferences, and with tech partners.

You Must Have

• 6+ years of hands-on experience managing programmatic campaigns, ideally with a focus on B2B or enterprise clients in an agency, DSP, or platform environment.

• Deep understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization.

• Advanced expertise with DSPs (TTD, DV360, StackAdapt, etc.), data management platforms, and CRM integrations for audience activation.

• Proven experience tying programmatic metrics to business outcomes (MQL → SQL → Opportunity → Revenue).

• Analytical fluency in using GA4, Salesforce, HubSpot, and other attribution or marketing automation platforms.

• Executive-ready communication skills, capable of distilling technical programmatic details into actionable business insights.

• Ability to collaborate across disciplines—creative, media, strategy, and analytics—to deliver integrated B2B demand programs.

• Innate curiosity and a forward-looking perspective on evolving B2B ad tech, data privacy, and audience intelligence trends.