Associate Director of B2B Strategy

Wpromote; United States; On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Half-day Fridays

Multiple medical plans

401(k) with company matching

Employee Assistance Program

Free weekly virtual workouts

100% paid parental leave

FSAs

LinkedIn learning access

Unlimited PTO

Mentorship program

Organizational transparency

Virtual experiences

Wprotege mentorship

Job summary

Wpromote is seeking an Associate Director of B2B Media Strategy to lead enterprise and growth-stage clients in translating complex business goals into measurable marketing outcomes.

You will shape integrated go-to-market strategies, connect media, operations, and revenue alignment, and drive cross-channel campaigns across Paid Search, Paid Social, and Programmatic to accelerate pipeline and revenue.

Qualifications

• 6–8 years hands-on experience planning and optimizing multi-channel B2B campaigns.
• Deep expertise in ABM and data-driven marketing measurement.
• Strong leadership and client-facing advisory skills.

Responsibilities

• Lead enterprise and growth-stage clients to translate business goals into measurable marketing outcomes.
• Shape integrated go-to-market strategies linking media, operations, and revenue alignment.
• Optimize media mix, audience segmentation, and measurement plans across paid, owned, and earned channels.
• Collaborate with channel specialists, client services, and analytics teams; engage with sales and marketing leaders.
• Drive cross-channel campaigns across Paid Search, Paid Social, Programmatic, SEO and content syndication.
• Advise on martech/adtech/datatatech architecture to ensure ROI and pipeline acceleration.
• Lead client performance reviews translating insights into actionable steps.

Job description

• As the Associate Director of B2B Media Strategy, you will lead enterprise and growth-stage clients in translating complex business goals into measurable marketing outcomes
• You’ll shape integrated go-to-market strategies that connect media, operations, and revenue alignment—ensuring impact from first impression to closed-won revenue
• Media strategy: Optimize media mix, audience segmentation, creative alignment, and measurement using advanced B2B martech, adtech, and datatech
• Operational consulting: Apply proven frameworks (maturity maps, resource models, digital transformation strategies) to design scalable martech, adtech, and datatech solutions
• Sales and marketing alignment: Deploy tactics that accelerate impression-to-revenue velocity across revenue teams
• Messaging alignment: Ensure the right audiences are matched with messaging that moves accounts into pipeline and ultimately closed-won revenue
• You’ll collaborate with channel specialists, client services, and analytics teams while engaging directly with sales and marketing leaders at client organizations
• Designing integrated B2B go-to-market media strategies that leverage paid, owned, and earned channels to drive measurable pipeline and revenue
• Leading cross-channel media efforts across Paid Search, Paid Social, Programmatic (Display, Video, OTT, Audio, DOOH), SEO, content syndication, and PR
• Optimizing media mix, budget allocation, audience segmentation, creative alignment, and measurement plans tied to full-funnel performance—not just top-of-funnel KPIs
• Developing advanced audience strategies using ABM platforms (e.g., Demandbase, 6sense) and CRM/marketing automation data for precision targeting
• Championing continuous improvement through structured testing frameworks to validate messaging, audience targeting, and channel mix
• Partnering with creative teams to align messaging to B2B buyer journeys, industry verticals, and decision-maker personas
• Leading collaboration of the Wpromote internal channel teams on the execution of strategy
• Partnering with Client Services to develop frameworks for business reviews, leading the storytelling of cross-channel insights
• Providing client and industry-specific thought leadership
• Driving strategic ideation and innovation across your clients and within the organization, facilitating new channel exploration and new partner RFPs
• Advising on martech, adtech, and datatech architecture to ensure optimal integration, efficiency, and ROI
• Aligning sales and marketing strategies, processes, and KPIs to optimize impression-to-revenue velocity
• Designing solutions that may also require direct platform execution in CRM and marketing automation systems such as Salesforce, HubSpot, Marketo, Pardot, or Dynamics to implement process improvements, workflows, and integrations
• Ensuring audience segmentation and messaging alignment that accelerates pipeline movement and deal conversion
• Leading client performance reviews that combine media insights with operational recommendations, translating results into actionable next steps
• Serving as a trusted advisor who can bridge campaign-level execution with strategic operational transformation
• Mentoring team members to strengthen skills in both B2B media strategy and consultative operational design

Benefits

• Half-day Fridays every Friday
• 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
• 401(k) with company matching
• Free, confidential Employee Assistance Program
• Free weekly virtual workout classes
• 100% paid parental leave policy for birth, adoption, and foster placement
• Medical and dependent care FSAs
• LinkedIn learning and access to internal training and development
• Unlimited PTO
• Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
• Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
• Wprotege mentorship program

This role requires executive presence, deep B2B expertise, and the ability to bridge strategic vision with hands-on execution in fast-moving, competitive marketsPractitioner-level working knowledge of:Strong analytical skills to interpret performance data, identify opportunities, and make in-flight optimizationsDeep working knowledge of CRM systems (Salesforce, HubSpot, Microsoft Dynamics) and marketing automation platforms (Marketo, Pardot, HubSpot Marketing Hub), including hands-on configuration, workflow creation, and reportingExperience deploying operational solutions in CRM/MAP systems—such as lead routing, lifecycle stage definitions, scoring models, attribution setup, and dashboard creationFamiliarity with sales engagement platforms (Outreach, Salesloft) and sales intelligence tools (ZoomInfo, Apollo)Ad platforms: DSPs (The Trade Desk, DV360), LinkedIn Ads, Google Ads, Meta Ads, and other social ad platformsTagging & tracking: Google Tag Manager (GTM) or equivalentAbility to collaborate with creative teams to ensure messaging aligns with buyer journeys, verticals, and personasSEO/content tools: SEMrush, Ahrefs, or equivalentStrong knowledge on best-in-class B2B measurement models including MTA, MMM and other advanced marketing analytics methodologies6–8 years of hands-on experience planning, activating, and optimizing multi-channel B2B media campaigns across Paid Search, Paid Social, and Programmatic (Display, Video, OTT, Audio, DOOH)Ability to manage and execute cross-functional projects involving sales, marketing, and technical teamsExpertise in audience segmentation, creative alignment, and measurement planning using ABM platforms (Demandbase, 6sense) and intent data sources (Bombora, G2, LinkedIn)Experience integrating martech, adtech, and datatech platforms to create scalable go-to-market systemsProven ability to connect full-funnel media strategies to measurable outcomes including pipeline acceleration, sales velocity, and ROIProven ability to assess and improve sales and marketing alignment using structured frameworks like maturity maps, resource planning models, and digital transformation roadmapsAnalytics tools: GA4, Adobe AnalyticsExperience in B2B SEO and content syndication strategyPR and earned media strategy experience within a B2B contextExperience managing marketing to sales handoff optimization and collaborating closely with sales enablement teamsCertification in leading martech or analytics platforms (e.g., Demandbase, 6sense, Google Analytics 4, Salesforce)