Associate Director, Paid Search B2B

Digital Agency Jobs; El Segundo (CA); On-site; USD 120,000 - 150,000; Full time

Job summary

Digital Agency Jobs in California is seeking a senior paid search leader to own strategy and performance across a portfolio of B2B clients. You will forecast, plan budgets, and develop testing roadmaps while guiding campaign architecture across Google Ads, Microsoft Ads, and SA360.

You will design measurement strategies to tie paid search to pipeline via CRM integrations and offline conversions, advising clients on trade-offs between cost and lead quality.

Qualifications

• 6+ years in paid search with accountability for lead quality and pipeline.
• B2B measurement infrastructure experience (CRM integrations, offline conversions, lead scoring, multi-touch).
• Deep knowledge of Google Ads and Microsoft Ads architecture for multi-product, long sales cycles.
• Experience with SaaS/fintech/HR/payroll or similar B2B categories.
• Strong analytics with GA4 and at least one enterprise BI platform.
• Ability to present POV to senior clients and adapt based on data.
• Comfort handling ambiguity and competing priorities across accounts.

Responsibilities

• Owning paid search strategy and performance across your portfolio, including forecasting and budget planning.
• Lead campaign architecture and ongoing optimization across Google Ads, Microsoft Ads, and SA360.
• Design measurement strategies linking paid search to pipeline via offline conversions and CRM feedback.
• Use insights to identify opportunities and advise clients on lead quality vs cost.
• Translate data into actionable recommendations for senior stakeholders.
• Maintain high quality across accounts with QA and health reviews.
• Mentor junior team members and drive independence.
• Partner with Client Strategy, Analytics, and Creative to align with broader programs.

Skills

6+ years paid search

B2B lead measurement

GA/SA360 architecture

B2B SaaS/Fintech knowledge

GA4 + enterprise BI

client stakeholder management

ambiguous prioritization

Tools

SA360

GA4

Job description

You Will Be

• Owning paid search strategy and performance across your portfolio, including forecasting, budget planning, testing roadmaps, and developing quarterly points of view that inform client decision-making

• Leading campaign architecture and ongoing optimization across Google Ads, Microsoft Ads, and SA360, including bidding strategy, audience layering, and thoughtful use of automation

• Designing measurement strategies that connect paid search investment to pipeline, not just form fills, through offline conversion imports, CRM feedback loops, and lead quality scoring

• Using performance and measurement insights to identify opportunities and confidently advise clients when a lower-cost lead does not necessarily represent a better-quality lead

• Translating performance data and strategic insights into clear, actionable recommendations for senior client stakeholders, including navigating challenging conversations when needed

• Maintaining a high standard of work across accounts through proactive QA, account health reviews, and clear quality standards for the team supporting you

• Mentoring and coaching junior team members through regular feedback, guidance, and opportunities to build greater independence

• Partnering closely with Client Strategy, Analytics, and Creative to ensure paid search is integrated with the broader client program and business strategy

You Must Have

• 6+ years in paid search, with at least 3 running B2B programs where lead quality and pipeline were the accountability, not MQL volume

• Direct experience with B2B measurement infrastructure: Salesforce or HubSpot integration, offline conversion imports, lead scoring, and multi-touch or incrementality frameworks. You should be able to explain what you do when the CRM data is messy, because it usually is

• Depth in Google Ads and Microsoft Ads at the architecture level: how you'd structure an account for a business with three products, six personas, and a nine-month sales cycle

• Experience with SaaS, fintech, HR/payroll, or similarly considered-purchase B2B categories

• Strong analytical instincts and fluency in GA4 plus at least one enterprise analytics or BI platform

• The ability to hold a point of view with a senior client who disagrees, and to change it when the data says you should

• Comfort operating with ambiguity and competing priorities across multiple accounts

Nice to Have

• Agency experience, or experience managing an agency

• Familiarity with ABM and intent data platforms (6sense, Demandbase, or similar) and how they inform search targeting

• Experience mentoring or formally managing paid search talent