Senior Director, Media Analytics & Insights

Publicis Groupe; New York (NY); On-site; USD 112,000 - 180,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K

Paid time off

Tuition reimbursement

Job summary

Spark Foundry, part of Publicis Groupe, is seeking an Associate Director of Media Analytics and Insights to translate data into actionable media strategies. You will lead cross-functional teams, design measurement plans, and drive data-driven decision making for client investments and campaigns.

Collaborate with analytics leads and client teams to deliver high-quality analyses, dashboards, and strategic recommendations that shape multi-channel media investments.

Qualifications

• Minimum 5 years of analytics experience in marketing sciences at an agency, market research, consulting, or in-house at a brand.
• Working knowledge of databases and SQL is preferred.
• Knowledge of web measurement technologies (ad serving platforms, website analytics software).
• Quantitative education or experience in Statistics, Economics, or Quantitative Marketing.

Responsibilities

• Build relationships with internal stakeholders to align planning and activation.
• Guide advanced analytics projects to answer key client questions and ensure timely delivery.
• Consult with senior client marketing leaders to define and address business questions.
• Provide data-driven insights to inform media investment decisions across paid, owned, and earned channels.
• Lead and mentor teams to deliver high-quality analytics and reporting.

Skills

Analytics

SQL

Data visualization

Education

Statistics / Economics / Quantitative Marketing background

Tools

SQL

Tableau

Power BI

Datorama

Job description

Spark Foundry, part of Publicis Groupe, is seeking an Associate Director of Media Analytics and Insights to translate data into actionable media strategies. You will lead cross-functional teams, design measurement plans, and drive data-driven decision making for client investments and campaigns.

Collaborate with analytics leads and client teams to deliver high-quality analyses, dashboards, and strategic recommendations that shape multi-channel media investments.