Performance Analytics & Insights Lead

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 112,000 - 180,000; Full time

Benefits offered by this job

Medical coverage

401K

Paid time off

Job summary

Spark Foundry, part of Publicis Groupe, is seeking an Associate Director, Media Analytics and Insights in New York to translate data-driven insights into planning, investment, and measurement processes. You will design modern measurement roadmaps and lead client-facing analytics initiatives.

You will collaborate with internal teams and clients, guiding technology, process, and reporting strategies to deliver high-quality outcomes and scalable insights for media investments across channels.

Qualifications

• Minimum 5 years of analytics experience in marketing sciences for a media agency, research firm, or brand.
• Strong ability to interpret diagnostics from ad platforms and MMM studies.
• Experience with cross-functional teams and data visualization tools.

Responsibilities

• Build relationships with stakeholders to align planning and activation.
• Lead measurement and learning agendas to drive data-driven decisions.
• Define KPIs and deliverables across paid, owned, and earned media.

Skills

Data analysis

Client management

Problem solving

Communication

Presentation

Education

Quantitative education background

Tools

Tableau

PowerBI

Datorama

SQL

Job description

Spark Foundry, part of Publicis Groupe, is seeking an Associate Director, Media Analytics and Insights in New York to translate data-driven insights into planning, investment, and measurement processes. You will design modern measurement roadmaps and lead client-facing analytics initiatives.

You will collaborate with internal teams and clients, guiding technology, process, and reporting strategies to deliver high-quality outcomes and scalable insights for media investments across channels.